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Shubhranshu Singh

VP- Domestic & IB, Tata Motors, CVBU

Latest Articles By Shubhranshu Singh

Growth: It Has To Be Understood Before It Is Achieved

Shubhranshu Singh

A growth culture emphasizes the ability to learn and relearn, tool and retool. Growth doesn't jump from the PowerPoint slide to the shop floor. It demands meticulous attention to costs, quality, product innovation, turnover time, productivity, asset utilization, efficient capital structure, strong brand pull, innovative supply chain and above all, customer satisfaction.

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Business In The Platform World

Shubhranshu Singh

Business platforms are broadly categorized into innovative business platforms, transactional business platforms and hybrid business platforms.

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Brand Bonding In A Time Of Displacement

Shubhranshu Singh

If the world has been displaced, can brands stay the same ?

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The Comforts Of Herding

Shubhranshu Singh

Every consumer decision is essentially a spontaneous, emotional, unthinking, impulsive decision. The process leading to it may be interspersed by a logical, rational, measured, comparative input but nevertheless, it is the servant, not the master.

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To be a President…

Shubhranshu Singh

All great Presidents understood that they would ultimately receive the credit for the achievement of their subordinates and hence they went out of their way to find outstanding ones.

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The Network Economy And The Boundless World Of ‘More Is Merrier’

Shubhranshu Singh

Traditionally, value comes from having a closed, proprietary system and from scarcity. No more. With networks, value comes from openness and from proliferation. The more allied it is with other networks, the more valuable a network becomes. The gain in coverage and value creation far exceeds a loss in the exclusivity of value capture. The more you have, the more you want – the exact opposite of diminishing utility. The more we make, the easier and cheaper it becomes to make more.

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The Unbroken Hold Of Hierarchy

Shubhranshu Singh

Our enduring taste for hierarchy is an anachronism in the era of the individual knowledge worker but still near impossible to extirpate.

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Competition And conflict - The Market As A Jungle

Shubhranshu Singh

In principle, it sounds simple. One avoids conflict or wins by differentiating oneself and accelerating the stages of value add. But it is easier said than done. It requires a corporate general of genius to execute and bring it to reality.

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Failure Is A Commodity, Success Is A Brand

Shubhranshu Singh

Success makes brand management arrogant, complacent or plainly greedy. They ignore new technologies, customer service and innovation.

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The Battle For Business – Military Methods That Matter

Shubhranshu Singh

The Battle of Britain was a military campaign of the Second World War, in which the Royal Air Force defended the United Kingdom against attacks of the Luftwaffe. It is the story of a few intrepid pilots.

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