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Shubhranshu Singh

The author is a global marketer, story teller, brand builder, columnist, and business leader. His interests include studying social change, impact of technology on consumer lives, understanding young consumers, history and politics.

Latest Articles By Shubhranshu Singh

The Unbroken Hold Of Hierarchy

Shubhranshu Singh

Our enduring taste for hierarchy is an anachronism in the era of the individual knowledge worker but still near impossible to extirpate.

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Competition And conflict - The Market As A Jungle

Shubhranshu Singh

In principle, it sounds simple. One avoids conflict or wins by differentiating oneself and accelerating the stages of value add. But it is easier said than done. It requires a corporate general of genius to execute and bring it to reality.

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Failure Is A Commodity, Success Is A Brand

Shubhranshu Singh

Success makes brand management arrogant, complacent or plainly greedy. They ignore new technologies, customer service and innovation.

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The Battle For Business – Military Methods That Matter

Shubhranshu Singh

The Battle of Britain was a military campaign of the Second World War, in which the Royal Air Force defended the United Kingdom against attacks of the Luftwaffe. It is the story of a few intrepid pilots.

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Democracy And The Algorithm

Shubhranshu Singh

The game plan is simple. To give selective exposure to preferred opinions. Reinforce these and convince people that they represents the reality. Make followers into voters.

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Consumerism Demystified - Doing Well Is Not The Same As Being Well

Shubhranshu Singh

Marketing has associated consumerism with images of modernity, freedom and power. Brands have moved way beyond selling products or services, to experiences.

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Down The New Silk Road

Shubhranshu Singh

A caravan of Chinese brands desperate for global dominance

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Why India Can Be The Preeminent Power In Asia

Shubhranshu Singh

China is getting soft power from projecting strength economically in Africa and Latin America. Whereas in Asia, it has issues with all neighbours - Vietnam, Taiwan, Japan, India, Philippines. This is not true for India. We have bilateral and multilateral friendships.

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The Internet Changed Marketing From A Military Parade To A Dance Floor!

Shubhranshu Singh

Organizations are exploring advanced analytics, AI, cloud computing, and the internet of things. But they are also learning that these technologies aren’t a substitute for the bonds we share as humans.

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How Emotions Make Brands Matter In The Dark Backrooms Of The Brain – What You Don’t Know That You Know

Shubhranshu Singh

A brand can go all the way to own ideas and expound ideology. That means the consequential associations will lie deep in our subconscious mind.

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