Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

Shubhranshu Singh

VP- Domestic & IB, Tata Motors, CVBU

Latest Articles By Shubhranshu Singh

Ideas, Ideals And Identities: Role Of Creativity In A World Of Always On Management

Shubhranshu Singh

In business, the highest form of creativity is imagining the need for a product or a service and how a profit is to be made by supplying it. If that idea is wrong, then however good the subsequent creative ideas, the business will fail. Brilliant ideas are like truffles. They are rare, hard to find and only come into being under special conditions.

Read More

Big Data, Big Chasm

Shubhranshu Singh

Digital transformation creates new possibilities for an organization be it innovations in products and services, better ways of working, and enabling nimble organizational models. But, often, a digital transformation fails because organizations focus solely on technology and are inattentive to data quality, people and processes.

Read More

India Needs Mega Corporations

Shubhranshu Singh

We need to learn from the two on the list – TCS and Reliance

Read More

Direct To Consumer And Its Coming Era

Shubhranshu Singh

Succeeding with digital-physical business models means bringing together customers, business unit teams, technology teams, customer-behavior experts, and outside partners to take a customer journey, mapping out how customers use and derive value from your product or service throughout its entire life cycle; and then exploring how you might increase that value with digital and other means.

Read More

Show Me The Money

Shubhranshu Singh

The Retooling of Fintech and its Existential Challenge to Traditional Banking

Read More

A Letter From The Future

Shubhranshu Singh

Thanks to common data culture, the tyranny of this brand collectivism disappeared. In 2040, 0.5% share of the market became the minimum value share required to be eligible for existence as a discrete data unit. Even till then the brand‘s performance standards were legally tied to your microchips requirement assessments. You could opt in but not dictate.

Read More

Mirror Mirror on the Wall: The China–India E-commerce Comparison

Shubhranshu Singh

“We in India have a long way to go. There is no denying that we have what it takes to get there. We are in the race for global leadership but for that we must benchmark right, innovate for scale and think of the future.”

Read More

Wikipedia – The Utopia That Survived And Thrived

Shubhranshu Singh

Wikipedia is an example that tells us that a human powered, tech enabled not for profit success is not a Utopia.

Read More

Wellness, Healthcare, Digital Technology – Gaining Techceleration

Shubhranshu Singh

The pandemic has ensured that a new industry has rapidly come into existence which will eventually gross up to several trillion dollars of value. This is digitally enabled medicine.

Read More

Brand Bonding In A Time Of Displacement

Shubhranshu Singh

Therefore, in a changing world with displacement, scope is more important than scale. If the brand has value in the lives of consumers when the community is feeling this displacement, eventually it will gain scale and stand to benefit.

Read More