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Shubhranshu Singh

The author is a global marketer, story teller, brand builder, columnist, and business leader. His interests include studying social change, impact of technology on consumer lives, understanding young consumers, history and politics.

Latest Articles By Shubhranshu Singh

Mirror Mirror on the Wall: The China–India E-commerce Comparison

Shubhranshu Singh

“We in India have a long way to go. There is no denying that we have what it takes to get there. We are in the race for global leadership but for that we must benchmark right, innovate for scale and think of the future.”

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Wikipedia – The Utopia That Survived And Thrived

Shubhranshu Singh

Wikipedia is an example that tells us that a human powered, tech enabled not for profit success is not a Utopia.

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Wellness, Healthcare, Digital Technology – Gaining Techceleration

Shubhranshu Singh

The pandemic has ensured that a new industry has rapidly come into existence which will eventually gross up to several trillion dollars of value. This is digitally enabled medicine.

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Brand Bonding In A Time Of Displacement

Shubhranshu Singh

Therefore, in a changing world with displacement, scope is more important than scale. If the brand has value in the lives of consumers when the community is feeling this displacement, eventually it will gain scale and stand to benefit.

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Growth: It Has To Be Understood Before It Is Achieved

Shubhranshu Singh

A growth culture emphasizes the ability to learn and relearn, tool and retool. Growth doesn't jump from the PowerPoint slide to the shop floor. It demands meticulous attention to costs, quality, product innovation, turnover time, productivity, asset utilization, efficient capital structure, strong brand pull, innovative supply chain and above all, customer satisfaction.

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Business In The Platform World

Shubhranshu Singh

Business platforms are broadly categorized into innovative business platforms, transactional business platforms and hybrid business platforms.

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Brand Bonding In A Time Of Displacement

Shubhranshu Singh

If the world has been displaced, can brands stay the same ?

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The Comforts Of Herding

Shubhranshu Singh

Every consumer decision is essentially a spontaneous, emotional, unthinking, impulsive decision. The process leading to it may be interspersed by a logical, rational, measured, comparative input but nevertheless, it is the servant, not the master.

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To be a President…

Shubhranshu Singh

All great Presidents understood that they would ultimately receive the credit for the achievement of their subordinates and hence they went out of their way to find outstanding ones.

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The Network Economy And The Boundless World Of ‘More Is Merrier’

Shubhranshu Singh

Traditionally, value comes from having a closed, proprietary system and from scarcity. No more. With networks, value comes from openness and from proliferation. The more allied it is with other networks, the more valuable a network becomes. The gain in coverage and value creation far exceeds a loss in the exclusivity of value capture. The more you have, the more you want – the exact opposite of diminishing utility. The more we make, the easier and cheaper it becomes to make more.

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