Romita Roy

The author is a fashion designer and has worked with menswear brand Peter England after interning with Wills Lifestyle, Louis Philippe etc. She designs film costumes, researches fashion psychology and blogs- 'A Girl Named Romita'. It traverses topics like style, pop culture and women, with a good dash of humour

Latest Articles By Romita Roy

Ultra-Trendy, Ultra-Fast Fashion At Aloo Tikki Burger Prices: The Temptation Of Shein To Gen Z

Romita Roy

Opinion Columns

While most of the fashion industry was barely staying afloat during the pandemic, Shein’s estimated revenue for 2020 was 63.5 billion yuan (close to $10 billion). It reported, revenue growth of more than 100 percent for the eighth year in a row.

Robot Wears Prada: Fashion Industry Of The Future

Romita Roy

Columns

Custom is key to novelty in the future. Artificial intelligence makes room for personalizing products and experiences for shoppers, without the hassle of logistics