Rajiv Kumar Aggarwal

The author is CEO & Founder- StoreHippo.com

Latest Articles By Rajiv Kumar Aggarwal

How To Increase Global M-commerce

The availability of cheaper data connections, greater accessibility to smartphones and better connectivity have all played a key role in transforming m-commerce into the mainstream sales channel for brands. Thus, mobile commerce is no longer an option, but rather a necessity for enterprise businesses

5 Marketing Strategies To Scale Retail Brands

Rajiv Kumar Aggarwal

As the e-commerce sector soars in the country, an increasing number of businesses resort to the online medium to keep pace with the ever-evolving times. D2C, in this circumstance, has emerged as a go-to strategy for large brands that sell through retailers and wholesalers.

How Modern E-Commerce Platforms Can Help Brands Plan Strategies For Festive Sales?

Rajiv Kumar Aggarwal

Companies & Markets Sector Reports

E-commerce platforms that offer both go-global and hyperlocal ecommerce solutions help brands achieve internationalization along with localization.

It's An "Adapt Or Perish" Branding Approach For Every Vendor

Rajiv Kumar Aggarwal

Companies & Markets Sector Reports Retail

For any marketing approach to be beneficial it is important to build a meaningful interaction and digital medium helps a company or entrepreneur to build engagement and ensure seamless communication with the customers.

How India Can Bring Solar Energy To The Mainstream

Rajiv Kumar Aggarwal

Energy & Infra Renewable Energy

India has become an abode of companies that are mainly into solar power transmission and not solar product manufacturing. To be able to push the consumption of this form of clean energy, it will be important for the industry to market products that are compact, affordable, appealing and mobile