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Rajesh Ramakrishnan

The author is Managing Director, Perfetti Van Melle, India

Latest Articles By Rajesh Ramakrishnan

Positive Push Across Impulse Category

Rajesh Ramakrishnan

The impulse category was a bit more impacted than other categories but brands now are milking the benefits of festive boost, says Ramakrishnan

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Building An Integrated Supply Chain

Rajesh Ramakrishnan

The confectionery segment was forced to look at the online channel much more aggressively in the wake of the pandemic

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Branding Is Dead – R.I.P

Rajesh Ramakrishnan

Branding is no longer about slapping on a logo onto a glitzy pack and creating some clever communication to make the branding stick in the minds of the consumer

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