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Prof. Abbasali Gabula
Latest Articles By Prof. Abbasali Gabula
Samsonite “Kerala Is Open Campaign”: Lessons For Advertisers
The campaign was a refreshing change among advertisements focusing on strength, durability and reliability of luggage to a message that urged people to explore ‘a destination’
Read MoreWe Also Make Tomorrow
Strong brands require consistency in communication and certain aspects become core to the brand
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