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Nitisha Tomar

The author is an alumni of the Indian Institute of Management Ahmedabad (IIMA) and currently a doctoral student in Marketing at the University of Wisconsin, Madison

Latest Articles By Nitisha Tomar

Here's A Pro-Tip To Marketers: Be Sens(e)ible

Nitisha Tomar

The fascinating field of sensory marketing has much to contribute to businesses as well as consumers.

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