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Madhuwanti Saha

The author is working in an editorial department with a leading media house

Latest Articles By Madhuwanti Saha

Brands with edge and insights have the right to win: CEO, Hindustan Coca-Cola Beverages

Madhuwanti Saha

At the BW Businessworld Marketing Whitebook Summit 2018 Christina Ruggiero, the CEO of Hindustan Coca-Cola shared her insights on brand building, on the insistence of brands having an edge and how real growth lies in franchise

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