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Kaushik Prasad

The author is Marketing professional with 20 years rich experience of building brands and new product launches. Bibliophile and blogger, currently General Manager - Consumer Marketing at Ford.

Latest Articles By Kaushik Prasad

15 Things Your Digital Marketing Agency May Not Tell You

Kaushik Prasad

With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt - that your digital agency may not tell you.

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