Kaushik Prasad

The author is Marketing professional with 20 years rich experience of building brands and new product launches. Bibliophile and blogger, currently General Manager - Consumer Marketing at Ford.

Latest Articles By Kaushik Prasad

The Devil In (More) Details

Kaushik Prasad

Opinion Columns

Today, advances in technology and AI have led to automated decision engines that help reduce labor costs, enforce processes, and improve CX.

Idi Amin Briefs & Loud Insecurities

Kaushik Prasad

Opinion Columns

So why do we see pretentious language, buzz words and Idi Amin briefs? The answer probably lies in what the Godfather, Don Corleone said; confidence is silent, insecurities are loud.

The Pursuit Of Sameness

Kaushik Prasad

Opinion Columns

As marketers, we are worshipers at the altars of commerce. The pursuit of sameness and building an immortal brand is probably the closest we will ever get to building a cathedral.

Uncovering Hidden Consumer Insights

Kaushik Prasad

Opinion Columns

Emotional and implicit processes that drive most of our buying behavior can be gleaned from seemingly innocuous gestures.

The “Band, Baaja, Baaraat” Problem

Kaushik Prasad

Opinion Columns

Apart from the knowledge gained, it ensures that you remain empathetic to the needs of your business and your colleagues. And consequently, your marketing efforts will go beyond just Band Baaja Baraat.

Lessons From A Crooked Water Tower

Kaushik Prasad

Opinion Columns

This anecdote holds valuable lessons for us; marketing and advertising professionals.

Are You Making New Presumptions?

Kaushik Prasad

Opinion Columns

And anyone telling you anything else is probably full of what’s lies inside the ‘graves’ at Bourg.

Misdirection .

Kaushik Prasad

Companies & Markets Sector Reports Marketing World

Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.

Combating Data Terrorism

Kaushik Prasad

Opinion Columns

Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.

The Last Pin

Kaushik Prasad

Opinion Columns

All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.