Kaushik Prasad

The author is Marketing professional with 20 years rich experience of building brands and new product launches. Bibliophile and blogger, currently General Manager - Consumer Marketing at Ford.

Latest Articles By Kaushik Prasad

Asking Why

Kaushik Prasad

Opinion Columns

It’s only by asking “why” that we begin to dig beneath the surface and the visible symptoms. Asking questions guides our learning, rewards us with a richer understanding of what’s really happening. And this is foundational to getting the right answers

It's No Monkey Business

Kaushik Prasad

Opinion Columns

Advanced tools once deployed need investments in monitoring, maintenance, investments in data scientists and other support

Measuring What Matters

Kaushik Prasad

Opinion Columns

The paradox today is that with an unprecedented amount of data, tools, and analytics at our disposal, we are overwhelmed with reports and find it difficult to make meaning of it all

Show And Sell

Kaushik Prasad

Opinion Columns

The key to a great demo or mock-up is in not just showing off the widget but also presenting how customers can use it and interact with it. If Jan’s salesmen could take a bullet to sell you can surely consider moving beyond a slide deck the next time you pitch an idea

Before Mozart’s 25th Symphony

Kaushik Prasad

Opinion Columns

Who wrote the background score for Titan watch advertisements? This was a popular question in the business quiz circuit during my college days.

Marketing’s Code Talkers

Kaushik Prasad

Opinion Columns

Often, complicated language serves as a smokescreen for mediocrity. Like Hans Christian Anderson’s The Emperor’s New Clothes, a lot of baloney escapes scrutiny when dressed up

What Snoopy Can Teach Us About Change Initiatives

Kaushik Prasad

Opinion Columns

Creating symbols and infusing meaning over time can be invaluable. And recognizing employees exhibiting the desired behavior creates visible champions for the rest of the organization.

Do You Have A Pyke In Your Team?

Kaushik Prasad

Opinion Columns

He was a one-man think tank working in Lord Mountbatten’s Combined Operations during World War II.

When Process Didn’t Get Us To The Moon

Kaushik Prasad

Opinion Columns

Good processes save time and effort, stream-line work-streams and can help reduce costs. And especially in today’s complex and globalized environment, processes are critical to consistently creating and delivering value.

Do You Have An Acoustic Kitty Project?

Kaushik Prasad

Companies & Markets

The CIA operatives hoped to train the cat to sit near foreign officials so it could secretly transmit their conversations to CIA operatives ... It later concluded that cats are not trainable