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Kaushik Prasad

The author is Marketing professional with 20 years rich experience of building brands and new product launches. Bibliophile and blogger, currently General Manager - Consumer Marketing at Ford.

Latest Articles By Kaushik Prasad

Before Mozart’s 25th Symphony

Kaushik Prasad

Who wrote the background score for Titan watch advertisements? This was a popular question in the business quiz circuit during my college days.

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Marketing’s Code Talkers 

Kaushik Prasad

Often, complicated language serves as a smokescreen for mediocrity. Like Hans Christian Anderson’s The Emperor’s New Clothes, a lot of baloney escapes scrutiny when dressed up

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What Snoopy Can Teach Us About Change Initiatives

Kaushik Prasad

Creating symbols and infusing meaning over time can be invaluable. And recognizing employees exhibiting the desired behavior creates visible champions for the rest of the organization.

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Do You Have A Pyke In Your Team?

Kaushik Prasad

He was a one-man think tank working in Lord Mountbatten’s Combined Operations during World War II.

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When Process Didn’t Get Us To The Moon

Kaushik Prasad

Good processes save time and effort, stream-line work-streams and can help reduce costs. And especially in today’s complex and globalized environment, processes are critical to consistently creating and delivering value.

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Do You Have An Acoustic Kitty Project?

Kaushik Prasad

The CIA operatives hoped to train the cat to sit near foreign officials so it could secretly transmit their conversations to CIA operatives ... It later concluded that cats are not trainable

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The Devil In (More) Details

Kaushik Prasad

Today, advances in technology and AI have led to automated decision engines that help reduce labor costs, enforce processes, and improve CX.

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Idi Amin Briefs & Loud Insecurities

Kaushik Prasad

So why do we see pretentious language, buzz words and Idi Amin briefs? The answer probably lies in what the Godfather, Don Corleone said; confidence is silent, insecurities are loud.

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The Pursuit Of Sameness

Kaushik Prasad

As marketers, we are worshipers at the altars of commerce. The pursuit of sameness and building an immortal brand is probably the closest we will ever get to building a cathedral.

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Uncovering Hidden Consumer Insights

Kaushik Prasad

Emotional and implicit processes that drive most of our buying behavior can be gleaned from seemingly innocuous gestures.

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