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Kaushik Prasad

The author is Marketing professional with 20 years rich experience of building brands and new product launches. Bibliophile and blogger, currently General Manager - Consumer Marketing at Ford.

Latest Articles By Kaushik Prasad

Uncovering Hidden Consumer Insights

Kaushik Prasad

Emotional and implicit processes that drive most of our buying behavior can be gleaned from seemingly innocuous gestures.

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The “Band, Baaja, Baaraat” Problem

Kaushik Prasad

Apart from the knowledge gained, it ensures that you remain empathetic to the needs of your business and your colleagues. And consequently, your marketing efforts will go beyond just Band Baaja Baraat.

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Lessons From A Crooked Water Tower

Kaushik Prasad

This anecdote holds valuable lessons for us; marketing and advertising professionals.

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Are You Making New Presumptions?

Kaushik Prasad

And anyone telling you anything else is probably full of what’s lies inside the ‘graves’ at Bourg.

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Misdirection .

Kaushik Prasad

Content marketing’s casual dalliance with brand or business objectives, fascination for vanity metrics and tendency to churn quantity are issues.

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Combating Data Terrorism

Kaushik Prasad

Every aspect of business has steps where stuff actually gets created, where multiple solutions are explored and where creativity and ingenuity is called for.

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The Last Pin

Kaushik Prasad

All factors behind TikTok’s massive success cannot be fully determined to replicate another success. There may be some undetermined chemistry between users and creators beneath the algorithms at play.

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15 Things Your Digital Marketing Agency May Not Tell You

Kaushik Prasad

With many “old economy” brands now starting their “digital marketing” journey, here are a few things I learnt - that your digital agency may not tell you.

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