Kartikey Bhargava

Kartikey Bhargava is the marketing head of a company that specializes in mobile led digital solutions and a part-time food critic.

Latest Articles By Kartikey Bhargava

Marketing Beyond Millennial: How To Attract And Engage Gen Z

Kartikey Bhargava

Opinion Columns

Being able to customize for the individual will be the vanguard of marketing approaches. That applies whether you’re marketing to Baby Boomers, Millennials, Generation Z or beyond

Amazon And The Future Of Retail

Kartikey Bhargava

Amazon has started to move towards bricks and mortar in recent times. Their flagship Go Store, which opened this year in Seattle, may be a sign of things to come, particularly for retailers looking to add more value for their customers

Leadership And Management: What We Can Learn From The Prince

Kartikey Bhargava

Good leaders and managers act decisively and don’t let things drag on. They are on top of their briefs and understand that delays can be damaging to the business

Artificial Intelligence: A Real Threat To Jobs

Kartikey Bhargava

With Facebook reporting that their new robots had to be shut down because they started to talk in a new language, suspicion is on the increase that AI is taking over

Why Start-Ups Fail: A Marketers Perspective

Kartikey Bhargava

Entrepreneurship Startups

For every successful entrepreneur who makes it big, there are literally thousands who have fallen by the wayside. India may well be a growing hub of innovation and enterprise but that doesn’t mean it’s rising number of entrepreneurs are guaranteed success

Cognitive Marketing, AI And The Future Of Advertising

Kartikey Bhargava

Columns

Artificial intelligence is developing increasingly rapidly and is now beginning to impact practically every part of our lives

A Guide To Marketing To Millennials In India

Kartikey Bhargava

Economy

One group that is now extremely important to brands are millennials, those born between the early 1980s and the turn of the century

Learnings From The Art of War In The Age Of Digital

Kartikey Bhargava

Columns

For any business attempting to forge a path in today’s competitive market place, getting the right marketing and growth strategy in place, particular with respect to digital media, is key

Fast Food: A Remarkable Achievement

Kartikey Bhargava

After Hours Food

You may be a health fanatic and prefer your food free range or organically produced, but the sheer audacity and scope of what we have achieved in the last few centuries should make the mind boggle