Indranil Gupta

The author is Founder Director & Chief Executive Officer of BrandNEW Associates Private Limited

Latest Articles By Indranil Gupta

Of Names And Addresses

Indranil Gupta

The success of startup cultures, the emergence of under-40 millionaires and an ambitious young workforce point towards disruption of past stereotypes

The Consumer & The Idiot Box

Indranil Gupta

Columns

Today a big dilemma among marketers is to choose between following the beaten path or the road less travelled

More Or Less

Indranil Gupta

Columns

Customers are willing to invest their time and attention on advertising that is narrative-driven and takes audiences along on a journey

India traditionally boasts of a rich culture built on values. But today India ranks alarmingly low on several indices such as Happiness, Human Development, Quality of Life, Corruption Perception and Rule of Law

Floating your (Paper) Boat

Indranil Gupta

Columns

Kite-flying, like brand management, is exhilarating. Few remember the battles lost and won after a point; only how it feels when your kite is up in the clouds, among many others, adding colour to the skies, and you are the pilot on the ground, floating your (paper)boat

‘Pitched’ Battlegrounds

Indranil Gupta

Columns

Cricket ‘pun’dits may come up with unlimited metaphors that apply to the world of business. Suffice it to say that the pull of business, just as in cricket, is diverse. Whether you get hooked, or let it slip, depends on your drive