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Indranil Gupta
The author is Founder Director & Chief Executive Officer of BrandNEW Associates Private Limited
Latest Articles By Indranil Gupta
Of Names And Addresses
The success of startup cultures, the emergence of under-40 millionaires and an ambitious young workforce point towards disruption of past stereotypes
Read MoreThe Consumer & The Idiot Box
Today a big dilemma among marketers is to choose between following the beaten path or the road less travelled
Read MoreMore Or Less
Customers are willing to invest their time and attention on advertising that is narrative-driven and takes audiences along on a journey
Read MoreA Culture Cross
India traditionally boasts of a rich culture built on values. But today India ranks alarmingly low on several indices such as Happiness, Human Development, Quality of Life, Corruption Perception and Rule of Law
Read MoreFloating your (Paper) Boat
Kite-flying, like brand management, is exhilarating. Few remember the battles lost and won after a point; only how it feels when your kite is up in the clouds, among many others, adding colour to the skies, and you are the pilot on the ground, floating your (paper)boat
Read More‘Pitched’ Battlegrounds
Cricket ‘pun’dits may come up with unlimited metaphors that apply to the world of business. Suffice it to say that the pull of business, just as in cricket, is diverse. Whether you get hooked, or let it slip, depends on your drive
Read MoreIt’s About Time
Time is the currency available to all. The way each of us spends it usually separates successful achievers from the ordinary
Read MoreBrand Ignition: Interruptive Communication
It’s time for advertisers, the media and consumers to feel “Sorry for the Interruption”!!
Read MoreDetonating The Idea
A good idea can make the maximum impact if you prepare the ground well for the detonation
Read MoreQuibbles On Media Piggybacking
The visual assault such a flyer-cloth makes on flyers erodes, I believe, Spicejet’s own value
Read More