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Indranil Gupta

The author is Founder Director & Chief Executive Officer of BrandNEW Associates Private Limited

Latest Articles By Indranil Gupta

Of Names And Addresses

Indranil Gupta

The success of startup cultures, the emergence of under-40 millionaires and an ambitious young workforce point towards disruption of past stereotypes

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The Consumer & The Idiot Box

Indranil Gupta

Today a big dilemma among marketers is to choose between following the beaten path or the road less travelled

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More Or Less

Indranil Gupta

Customers are willing to invest their time and attention on advertising that is narrative-driven and takes audiences along on a journey

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A Culture Cross

Indranil Gupta

India traditionally boasts of a rich culture built on values. But today India ranks alarmingly low on several indices such as Happiness, Human Development, Quality of Life, Corruption Perception and Rule of Law

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Floating your (Paper) Boat

Indranil Gupta

Kite-flying, like brand management, is exhilarating. Few remember the battles lost and won after a point; only how it feels when your kite is up in the clouds, among many others, adding colour to the skies, and you are the pilot on the ground, floating your (paper)boat

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‘Pitched’ Battlegrounds

Indranil Gupta

Cricket ‘pun’dits may come up with unlimited metaphors that apply to the world of business. Suffice it to say that the pull of business, just as in cricket, is diverse. Whether you get hooked, or let it slip, depends on your drive

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It’s About Time

Indranil Gupta

Time is the currency available to all. The way each of us spends it usually separates successful achievers from the ordinary

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Brand Ignition: Interruptive Communication

Indranil Gupta

It’s time for advertisers, the media and consumers to feel “Sorry for the Interruption”!!

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Detonating The Idea

Indranil Gupta

A good idea can make the maximum impact if you prepare the ground well for the detonation

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Quibbles On Media Piggybacking

Indranil Gupta

The visual assault such a flyer-cloth makes on flyers erodes, I believe, Spicejet’s own value

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