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Gopinath Menon
Latest Articles By Gopinath Menon
Media on Trial: Reforms for Sanctity
Simple steps, if allowed by the administration, will ensure integrity, credibility not only to News but to the establishment for bringing sanity and ensuring the people of New India are less angry.
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TRP Scam or a Cancer Called “Greed”
This social cancer called “Greed” is what we need to be very careful about. It is infectious and grows on you without you realizing.
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The Growing Business Of God
As India prospers there is a silent discipline which is making waves without many noticing its power, impact and consequences. This piece might not be appreciated by some, as the business of God, and all that is around it has always been shrouded in secrecy, curiosity, and mystery
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The New Stakeholders Of Democracy
If we look at the big media houses now... the control knobs have changed, the business models have changed...
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‘Melody’ Brand Of India
Dev Anand, Raj Kapoor, Bimal Roy and Hrishikesh Mukherjee were the greatest brand managers of melody
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The Third Eye: The Theory Of Political Brands
The AAP brand under Kejriwal is perceived as brilliantly opportunistic, dictatorial and believes in politics of grievance
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Receptivity Of Medium, Message Or Messenger?
We certainly are fortunate to have witnessed this societal cornerstone; and we should be grateful to have lived in interesting times
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Advertising: Bright Youngsters Give It A Miss
If there is no unity in different disciplines within the agency, collective remuneration will drop, resulting in drop of passion and the happiness quotient
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Erosion Of A Knowledge Medium
The offset to this is that all stations have the same substandard RJs who lack depth and vision, and only crave to be famous overnight
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Media Man: Oh For My 30 Seconds Of Prime Time!
News has ceased to be about knowledge and information as the editors have disappeared and now the news channels are all about networking and relationships
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