Advertisement

  • News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print

Gautam Mahajan

Gautam Mahajan, internationally acclaimed expert in Value creation, strategy, general management and globalization is President of Customer Value Foundation. He is also Founder Editor of the Journal of Creating Value

Latest Articles By Gautam Mahajan

Hire A Chief Problem Solver To Create Value All Round

Gautam Mahajan

The bulk of the problems occur because there are small, niggling, mind-bugging problems and hassles customers face

Read More

What is Customer Value and How Can You Create It?

Gautam Mahajan

These general terms will help you to create value as you understand your customer’s need and perceptions. Let us take some examples on how to create customer value

Read More

Air India, Whither Goest Thou & Tata: How To Create Value

Gautam Mahajan

Get people to be aware and get the 7As. Don’t try to get to customer delight on day 1 that may impact only a few customers. That will come with time. However, get the basics right and you will reach the top. Work on this!

Read More

Ukraine War Showcases Value Destruction And Learning From It

Gautam Mahajan

Can we prevent the primacy of greed, selfishness, power and money? Do we want a bipolar or a unipolar world? Do we want to destroy value or create value?

Read More

The Virtual Company

Gautam Mahajan

Purchasing professionals are focused on adding value to their companies, and so are sales and marketing professionals selling to them. All this will change with the Virtual Company

Read More