Gautam Mahajan

Gautam Mahajan, internationally acclaimed expert in Value creation, strategy, general management and globalization is President of Customer Value Foundation. He is also Founder Editor of the Journal of Creating Value

Latest Articles By Gautam Mahajan

Hire A Chief Problem Solver To Create Value All Round

Gautam Mahajan

Opinion Columns

The bulk of the problems occur because there are small, niggling, mind-bugging problems and hassles customers face

What is Customer Value and How Can You Create It?

Gautam Mahajan

Opinion Columns

These general terms will help you to create value as you understand your customer’s need and perceptions. Let us take some examples on how to create customer value

Air India, Whither Goest Thou & Tata: How To Create Value

Gautam Mahajan

Opinion Columns

Get people to be aware and get the 7As. Don’t try to get to customer delight on day 1 that may impact only a few customers. That will come with time. However, get the basics right and you will reach the top. Work on this!

Ukraine War Showcases Value Destruction And Learning From It

Gautam Mahajan

Opinion Columns

Can we prevent the primacy of greed, selfishness, power and money? Do we want a bipolar or a unipolar world? Do we want to destroy value or create value?

The Virtual Company

Gautam Mahajan

Columns

Purchasing professionals are focused on adding value to their companies, and so are sales and marketing professionals selling to them. All this will change with the Virtual Company