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Fred Marthoz

Marthoz is Managing Director, South East Asia, Lotame

Latest Articles By Fred Marthoz

Why The Need To Pivot To Data For Publishers

Fred Marthoz

For any digital publisher, keeping your audience and growing revenue is the Holy Grail. Google, YouTube, Facebook and Instagram contributed to 67 per cent of digital ad spend in Asia-Pacific in 2018, and 66 per cent worldwide. As Per reports, APAC will continue to lead global ad spend growth in 2019, contributing 42 per cent of the global increase and the dominance of Facebook and Google isn’t changing. Moreover, new threats seem to emerge daily, whether from Amazon or buzzy mobile-first players like ByteDance.

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