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Dr. Ashita Aggarwal
Latest Articles By Dr. Ashita Aggarwal
Samsonite “Kerala Is Open Campaign”: Lessons For Advertisers
The campaign was a refreshing change among advertisements focusing on strength, durability and reliability of luggage to a message that urged people to explore ‘a destination’
Read MoreWe Also Make Tomorrow
Strong brands require consistency in communication and certain aspects become core to the brand
Read More
How Consumers Buy? Are You Mapping Your Retail Strategy To Consumer Purchase Behaviour?
The markets are changing and so is the way consumers behave and make decisions. Marketers must design a shopping experience where they can win head heart and wallets of the consumers
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