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Dr Sandeep Goyal

The author was Founder Chairman of Dentsu India. He has authored Konjo – The Fighting Spirit and Japan Made Easy, both Harper Collins publications, on his 25 years of working with Japan.

Latest Articles By Dr Sandeep Goyal

To Board Or Not To Board? The Indigo Imbroglio

Dr Sandeep Goyal

The disabled must get their dignity and respect. But then business too should not always be maligned and mauled. Fifty-fifty

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Fifty-fifty: Purchasing Power Parity And The Big Mac Index

Dr Sandeep Goyal

The Big Mac Index may represent the over-the-counter price of just one burger. But then the price of a Big Mac is itself the result of many local economic factors, such as the price of the ingredients, local wages, and how much it costs to put up billboards and buy TV ads

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Why Punjab’s Agro Climatic Zones Need Better Understanding For Future Cropping

Dr Sandeep Goyal

The debate around agri zones is not really new. In the past several attempts have been made to delineate major agro-ecological regions in respect to soils, climate, physiographic and natural vegetation for macro-level planning on a more scientific basis.

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Fifty-Fifty: Should Air India Continue To Use The Maharajah?

Dr Sandeep Goyal

The answer to the Maharajah’s continued usage may actually be somewhat counter-intuitive. Maybe he should just become a corporate symbol, like a logo and shed some of his active versatility.

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Fifty-Fifty: Marketing To Bharat Needs Different Strokes, Deeper Understanding

Dr Sandeep Goyal

You would be surprised to know that our traditional calendar actually has a day even for scribes and journalists – Narad Jayanti – dedicated to Sage Narada who was the universal divine messenger and primary source of information among the Gods. So the nuggets of opportunity are really for innovative brand thinkers to find, fund and fan! Bharat is just waiting. For stuff that is more relatable, more ‘me’.

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Fifty-Fifty: Sundarlal Bahuguna : A Prophet Easily Ignored

Dr Sandeep Goyal

Sundarlal Bahuguna was the most passionate voice behind the anti-Tehri Dam protests for decades.

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Fifty-Fifty: Salaried Professional Vs Entrepreneur - Is One The Better Choice?

Dr Sandeep Goyal

The biggest joy of entrepreneurship is that every day is a new day. A new challenge. A new mountain to climb.

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Fifty-Fifty: Where Do You Draw The Line These Days?

Dr Sandeep Goyal

The fond belief is that it has all nothing to do with me. What have I to do with booze advertising or online gambling?

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Kabaddi Kabaddi Kabaddi: Is There Trouble In Paradise?

Dr Sandeep Goyal

The results of the bidding will be known in a couple of weeks. Whatever be the verdict on the channel of choice, one thing is for sure: millions of viewers are waiting excitedly for the return of Kabadddi Kabaddi Kabaddi to their television screens!

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Fifty-Fifty: New Presidency: New Themes, New Memes

Dr Sandeep Goyal

Will President Biden’s tenure be all dull and boring? The red button, the stutter and the mittens only indicate that despite ‘old’ Biden being somewhat colourless and unexcitable, there is a good fifty-fifty chance that the next four years will still give us our share of lighter moments and uplifting narratives.

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