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Dr Jones Mathew

The author is Professor, Great Lakes Institute of Management, Gurgaon

Latest Articles By Dr Jones Mathew

Brand Sacrifice: Recipe For Success In Millennial Market?

Dr Jones Mathew

Brand sacrifice flows from a company’s CSR response to the needs of stakeholders, customers, employees and communities.

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Data Supremacy: Choice Between Distributed Or Concentrated Locus

Dr Jones Mathew

It is an age of embedded technologies within societies and even the human body

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