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Chintamani Rao

Chintamani Rao is one of the few people who have seen TV audience measurement in India in all its aspects. He has been a subscriber on both the broadcasting side of the business and on the media agency side, and has served on the industry bodies of both; was one of the founders of BARC (Broadcast Audience Research Council) and Chairman in its early days, and represented BARC to the government and TRAI; and served on the TAM Transparency Panel, an international group of independent experts to advise TAM on subscribers’ issues. This is his perspective on TRAI’s latest recommendations, made in its April 2020 “Review of Television Audience Measurement and Rating System in India”.

Latest Articles By Chintamani Rao

TRAI-ing Times For BARC

Chintamani Rao

TRAI specifically says that DPOs – cable and DTH operators – should be allowed to negotiate the terms on which they will share the data with the rating agency!

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Why Sports Broadcasting Is Becoming A Lose-Lose Game

Chintamani Rao

Sports broadcasters, losing audiences and revenue, will have to lower their bids for broadcasting rights, in order to remain viable

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