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Ashish Bhasin
Latest Articles By Ashish Bhasin
Unseating Top Digital Players In India Will Not Be Easy
Players in the second-tier may change, TikTok for example is not in the set anymore and there is faster growth of players such as Amazon that will bring it to the second tier. The top two however will not be unseated in a hurry.
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The New Rules
What a new world order means for Indian media companies, and why Zee’s decision to explore international partners is timely
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Tech To Help Cut Waste
In the long run, agencies that have mastered the art to leverage this, while respecting the consumer, would flourish
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Understanding Consumers...
...is most critical for the advertising industry, as is understanding trends, to be relevant in India
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The Desi Opportunity For Outlanders
India, like most other markets, will always have the best of both global and local. The market is too big, too important and growing too fast for that to not be the case
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