• News
  • Columns
  • Interviews
  • BW Communities
  • Events
  • BW TV
  • Subscribe to Print
  • Editorial Calendar 19-20

Apurva Chamaria

The author is the VP & head of Corporate Marketing at HCL Technologies and the author of “You Are the Key — Unlocking doors through social selling”

Latest Articles By Apurva Chamaria

The Changing World Of Marketing

Apurva Chamaria

Since the launch of Pokémon Go and various new virtual reality devices and apps last year, augmented reality and virtual reality have caught the world’s attention, and are fundamentally changing the marketing landscape. Marketing has always worked very closely with the latest technology and we are now transitioning from Internet and mobile to experiential advertising on the digital medium

Read More