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Ankoor Dasguupta
Ankoor Dasguupta is the Vice President - Media at Hashtag Orange. With two decades of work experience, Ankoor identifies himself as a learner, mentor and a strong believer in network effects and nurturing relationships. Connect with Ankoor on LinkedIn. Twitter handle is @AnkoorNow
Latest Articles By Ankoor Dasguupta
Content, Creative, Narrative – The Marriage
Creative content is different from creative treatment of branded content. First of all, the creative element is usually a treatment that sell a brand, whereas, creative content is a product in its own right.
Read MoreThe Curious Case Of Story Telling
Storytelling needs continuous creativity and needs experimentation as well. Specifically, in the business of advertising & marketing, the below points contain my observations and recommendations.
Read MoreDo All Strategies Need To Be Avant-Garde?
Today, let’s just pick up one arm of Digital, i.e., e-commerce, where the market size in India is expected to cross $50 Billion in FY22.
Read More7 Core Essentials To A Pitch
Here is the list of my top 7 essentials to a pitch
Read MoreManaging Change Or Change Managing You
Managing change is rather a systematic approach for organizational or departmental transitions so as to look at the core benefit of its business and people.
Read MoreDigital – Taking The Form Of Water
The importance of consumer touchpoints to brands is growing at a good pace and this could be due to the below forces of transformation.
Read MoreThe Moods During COVID – What Made Me Get Better
This difficult situation has brought in a different shade of perspectives in people which I observe as more cohesive and collaborative. Here are some moods observed during the past few months.
Read MoreDigital Trends - Kal Aaj Kal
Here are the six digital trends that are going to get only bigger
Read MoreThe 9 Commandments Of Influencer Marketing
The influencers work on engaging stories so that their followers can relate themselves to the brand and gets drawn towards it.
Read MoreKaizen -Towards Agility in Digital
In reality, it is a Japanese literary work that becomes a manual for samurai inspired by Bushido, a code of behaviour that shows “the way of the warrior.”
Read More