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Ankoor Dasguupta

Ankoor Dasguupta is the Vice President - Media at Hashtag Orange. With two decades of work experience, Ankoor identifies himself as a learner, mentor and a strong believer in network effects and nurturing relationships. Connect with Ankoor on LinkedIn. Twitter handle is @AnkoorNow

Latest Articles By Ankoor Dasguupta

Content, Creative, Narrative – The Marriage

Ankoor Dasguupta

Creative content is different from creative treatment of branded content. First of all, the creative element is usually a treatment that sell a brand, whereas, creative content is a product in its own right.

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The Curious Case Of Story Telling

Ankoor Dasguupta

Storytelling needs continuous creativity and needs experimentation as well. Specifically, in the business of advertising & marketing, the below points contain my observations and recommendations.

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Do All Strategies Need To Be Avant-Garde?

Ankoor Dasguupta

Today, let’s just pick up one arm of Digital, i.e., e-commerce, where the market size in India is expected to cross $50 Billion in FY22.

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7 Core Essentials To A Pitch

Ankoor Dasguupta

Here is the list of my top 7 essentials to a pitch

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Managing Change Or Change Managing You

Ankoor Dasguupta

Managing change is rather a systematic approach for organizational or departmental transitions so as to look at the core benefit of its business and people.

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Digital – Taking The Form Of Water

Ankoor Dasguupta

The importance of consumer touchpoints to brands is growing at a good pace and this could be due to the below forces of transformation.

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The Moods During COVID – What Made Me Get Better

Ankoor Dasguupta

This difficult situation has brought in a different shade of perspectives in people which I observe as more cohesive and collaborative. Here are some moods observed during the past few months.

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Digital Trends - Kal Aaj Kal

Ankoor Dasguupta

Here are the six digital trends that are going to get only bigger

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The 9 Commandments Of Influencer Marketing

Ankoor Dasguupta

The influencers work on engaging stories so that their followers can relate themselves to the brand and gets drawn towards it.

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Kaizen -Towards Agility in Digital

Ankoor Dasguupta

In reality, it is a Japanese literary work that becomes a manual for samurai inspired by Bushido, a code of behaviour that shows “the way of the warrior.”

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