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Akshaya Vijayalakshmi
Latest Articles By Akshaya Vijayalakshmi
Reimagining Packaging By Changing Consumers Behaviour
With increasing understanding among consumers about the negative impact of packaging and new government mandates, it is time for marketers and firms to get innovative about their product placement in the market.
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Here's A Pro-Tip To Marketers: Be Sens(e)ible
The fascinating field of sensory marketing has much to contribute to businesses as well as consumers.
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