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Nitish Mukherjee
Latest Articles By Nitish Mukherjee
Dark Roast Double Shot: Why Brands Should Revisit Their Premise
The Balance of Power is shifting and it is in every marketers’ interest to understand why and what they need to do in the new landscape.
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Dark Roast Double Shot: Where and How to Draw the Line
The sharp contentious discourse in society and public life born of social, cultural, economic and religious difference that influences us as individuals, can constitute serious threat to business if not navigated with sensitivity and deep understanding.
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Dark Roast Double Shot: Boundaries of Brands
Businesses and brands with their products, services or even their own behaviour may at times catalyse social change but their raison d’etre is not to bring about social change unless they are created with the purpose to do so.
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Dark Roast Double Shot: The Potential Effects of C-Suite Compensation
Compensation that is not linked to business reality finds its nemesis in the marketplace.
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Dark Roast Double Shot: The Conversation Cocktail and Its Heady Consequences
Understanding the dynamics of conversations and their influence on an individual’s development and success is your key to growth.
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Dark Roast Double Shot: The Alchemy Of Critical Thinking
Awakening, Reflection and Action are encouraged by critical thinking. Agitation is often a part of the process. But salvation lies beyond.
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