Ashok Lalla

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Ashok Lalla is an Independent Digital & Marketing Advisor who helps enterprises use digital to accelerate business impact and growth.

Latest Articles By Ashok Lalla

Preserving A Brand's Sanctity In Social Media

Ashok Lalla

Columns

The pointers below relate both to what the brand must do, and more importantly what its social media minders must be cognisant of as they manage the brand's social outreach.

BW Digital: 17 Digi Ailments To Avoid

Ashok Lalla

Gadgets & Technology Tech Trends

For brands to make the most of digital in 2017, here are a bunch of 17 digital afflictions to steer clear of

How Digital Will Impact Businesses And Brands In 2017

Ashok Lalla

Columns

A look at key digital drivers and what their influence might be on the various aspects in the coming year of 2017 ...

Role Of Digital In Corporate Reputation Management

Ashok Lalla

Columns

The task of building a brand’s reputation usually takes years, even decades of hard work. In our digital, connected world, the task of preserving and growing it adds another dimension of effort that needs to be put in, every day, virtually 24x7

From Digital Destinations To Digital On Demand

Ashok Lalla

Columns

The new digital-on-demand world demands a comprehensive relook at everything a business does. It demands businesses to take a rebirth of sorts, so they are ready and in robust shape to win the battles of the on-demand economy