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Ashok Lalla
Ashok Lalla is an Independent Digital & Marketing Advisor who helps enterprises use digital to accelerate business impact and growth.
Latest Articles By Ashok Lalla
Preserving A Brand's Sanctity In Social Media
The pointers below relate both to what the brand must do, and more importantly what its social media minders must be cognisant of as they manage the brand's social outreach.
Read MoreBW Digital: 17 Digi Ailments To Avoid
For brands to make the most of digital in 2017, here are a bunch of 17 digital afflictions to steer clear of
Read MoreHow Digital Will Impact Businesses And Brands In 2017
A look at key digital drivers and what their influence might be on the various aspects in the coming year of 2017 ...
Read MoreRole Of Digital In Corporate Reputation Management
The task of building a brand’s reputation usually takes years, even decades of hard work. In our digital, connected world, the task of preserving and growing it adds another dimension of effort that needs to be put in, every day, virtually 24x7
Read MoreFrom Digital Destinations To Digital On Demand
The new digital-on-demand world demands a comprehensive relook at everything a business does. It demands businesses to take a rebirth of sorts, so they are ready and in robust shape to win the battles of the on-demand economy
Read MoreMoving From Doing Digital To Being Digital
Just as industrialisation changed the face of business about a hundred years ago, digitalisation is what is transforming business everywhere
Read More