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Soumya Sehgal

Soumya Sehgal leads the Marketing and Advertising beat at BW Businessworld.

Latest Articles By Soumya Sehgal

Online Upskilling Bringing New Dimension To Education In India: Dr Will Lin, Simplilearn

Soumya Sehgal

Simplilearn is aiming to help organisations worldwide upskill their workforce and provide personalised learning platforms for individuals to demonstrate mastery in particular areas and/or self-improve

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Why Marketers Must Bet Big On Contextual Advertising

Soumya Sehgal

It is seen that the consumers' recall value for a contextual ad is much more than a standalone ad

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Jio Creates A Digital Platform That Enables Biz To Scale: Gulshan Verma, JioAds

Soumya Sehgal

The platform has been powering advertising across cricket series and will continue to power the biggest through 2023, assures Verma

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Our Communication Is Relevant, Understandable, Accessible: Gulbahar Taurani, Philips DA

Soumya Sehgal

Traditional technology and digital put together are creating a great experience for the consumers, he explains

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Consumers Look For Convenience, Value, Transparency: Siddharth Agarwal, OLX Autos

Soumya Sehgal

And as a brand, OLX Autos is aiming to drive higher engagement through their communication by being relatable to the challenges consumers face in their daily lives

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Metaverse Primarily Guided By Immersion, Interaction, Interoperability: Sandeep Bhushan, Meta

Soumya Sehgal

We are keen to catalyse the metaverse community because that's where connections will eventually get to, he adds

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Magic Of Melodies And Movies

Soumya Sehgal

I strongly feel that because of the potential of Indian content, the kind of directors we have and the kind of storytelling which is coming, I am very confident that our film industry will go worldwide soon, he said

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Are Data & Creativity Mutually Exclusive?

Soumya Sehgal

Data is a tool that can be used to amplify and fuel your work, but never supplant it, feel experts

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Metaverse, AR Will Soon Become More Meaningful & Efficient: Gurbaksh Singh, Dentsu Creative India

Soumya Sehgal

On the other hand, Virtual reality (VR), augmented reality (AR), and Mixed Reality (MR) will soon go mainstream

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Dentsu Creative Roars Loud At Cannes Lions 2022

Soumya Sehgal

With Dentsu Creative, the agency looks to transform the creative face of dentsu as a network

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