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Soumya Sehgal

Soumya Sehgal leads the Marketing and Advertising beat at BW Businessworld. She also contributes to the startup ecosystem for BW Disrupt.

Latest Articles By Soumya Sehgal

5 Qs With Mankiran Chowhan On AI & ML For Businesses

Soumya Sehgal

Technology is proving to be one of the most valuable assets, she says

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What Makes IPL The Most Sought-After Property For Marketers?

Soumya Sehgal

An unmatched reach, co-viewing nature, high attention quality, clutter-free ad environment and unrivalled ratings, make IPL the ultimate winner on TV

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IPL & FMCG Brands- The Winning Duo

Soumya Sehgal

Shout out to all FMCG brands advertising in IPL and leveraging the best of its benefits. We are loving the mutual adulation

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Why Do Marketers Love IPL On TV?

Soumya Sehgal

An enriching communal experience, unmatched opportunity and creating fans for life- that’s the power of marketing during IPL on TV today

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Complaints Rise To 7772 In 2020: ASCI

Soumya Sehgal

The largest contributor to the violations in 2020 has been the education sector (2000) followed by healthcare (787)

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The Writing On The Wall Got Bold

Soumya Sehgal

The billboards have begun to shimmer again, especially in the smaller cities, and the new year could see outdoor advertising recover a lot of lost ground

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Print's Playbook For 2021

Soumya Sehgal

Covid-19 clobbered the print media, but it also lit up the path ahead, as print emerged as a fount of credible information

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Agencies To Aim Big In 2021

Soumya Sehgal

Impact of remote working, heightened relevance of digital, deeper integration of technology and bringing businesses back to normalcy are some of the key areas that will take center stage in 2021 for ad/media agencies

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All Eyes on Advertising Watchdog Amidst 'Purity' Claims & Counter-Claims over Honey

Soumya Sehgal

The Advertising Standards Council of India Awaits Response from Dabur on a complaint filed by rival Marico, after a report by The Centre of Science and Environment’s (CSE’s) on the alleged adulteration of honey by eminent brands in India, led to two of the homegrown FMCG giants, Dabur & Marico, exchange blows, who together account for a massive INR 800 crore business in the branded honey segment

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Rapid & Deep Innovation To Bridge Structural Gaps, Cater New Market Demands: Rekha M. Menon, Accenture

Soumya Sehgal

Advanced technologies can help Indian businesses become more efficient and competitive, create new opportunities for growth across sectors, strengthen India’s position in the global innovation ecosystem and bolster the export-oriented IT services industry

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