- Economy
- Education And Career
- Companies & Markets
- Gadgets & Technology
- After Hours
- Healthcare
- Banking & Finance
- Entrepreneurship
- Energy & Infra
- Case Study
- Video
- More
- Sustainability
- Web Exclusive
- Opinion
- Luxury
- Legal
- Property Review
- Cloud
- Blockchain
- Workplace
- Collaboration
- Developer
- Digital India
- Infrastructure
- Work Life Balance
- Test category by sumit
- Sports
- National
- World
- Entertainment
- Lifestyle
- Science
- Health
- Tech
Shubhi Tandon
Latest Articles By Shubhi Tandon
M&A: Serving Dragon Warriors
The ad campaign, conceptualised by Leo Burnett India, will take a multimedia approach and will be promoted across various platforms — TV, radio, digital and outdoor
Read More
Ad Infinitum: Going Above And Beyond
The ad film shows a martial arts fighter standing under water, meditating and practicing his moves as the voiceover takes the viewer through the campaign philosophy of delivering a knock-out punch.
Read More
Marketing And Advertising: The Little Targets
The TVC’s trope of using a child also highlight the cost effectiveness of the product as Keya says a printed page costs less than her toffee
Read More
Going Beyond Traditions
Craig Greenfield, chief operating officer of Performics Worldwide — the performance marketing arm of ZenithOptimedia which operates within the holding company, Publicis Groupe — talks to Businessworld’s Shubhi Tandon about the company’s plans
Read More
Playing It Smart
In a direct challenge to Google, Facebook has extended its Audience Network beyond apps to include mobile web support.
Read More
.jpg)
