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Shubhi Tandon

The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.

Latest Articles By Shubhi Tandon

M&A: Serving Dragon Warriors

Shubhi Tandon

The ad campaign, conceptualised by Leo Burnett India, will take a multimedia approach and will be promoted across various platforms — TV, radio, digital and outdoor

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Ad Infinitum: Going Above And Beyond

Shubhi Tandon

The ad film shows a martial arts fighter standing under water, meditating and practicing his moves as the voiceover takes the viewer through the campaign philosophy of delivering a knock-out punch.

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Marketing And Advertising: The Little Targets

Shubhi Tandon

The TVC’s trope of using a child also highlight the cost effectiveness of the product as Keya says a printed page costs less than her toffee

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Going Beyond Traditions

Shubhi Tandon

Craig Greenfield, chief operating officer of Performics Worldwide — the performance marketing arm of ZenithOptimedia which operates within the holding company, Publicis Groupe — talks to Businessworld’s Shubhi Tandon about the company’s plans

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Playing It Smart

Shubhi Tandon

In a direct challenge to Google, Facebook has extended its Audience Network beyond apps to include mobile web support.

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