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Shubhi Tandon

The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.

Latest Articles By Shubhi Tandon

India Poised For Solid Growth In 2017

Shubhi Tandon

According to a report by MAGNA, the Asia-Pacific advertising market grew by 5.3 per cent this year to $148 billion. This makes APAC the second largest region, behind North America, with 30 per cent of global advertising revenues. The report predicts the region will record a similar growth of 5.4 per cent in 2017. What does the outlook look like for India in 2017?

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The Familiar Tune Is Back

Shubhi Tandon

For millennials in India, one of the most memorable ad jingle is Airtel’s ‘Har Ek Friend Zaroori Hota hai’

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Gozoop's Founders On Why An Integrated Approach Matters To Clients

Shubhi Tandon

In conversation with BW Businessworld, Ahmed Naqvi, CEO & Co-founder Gozoop and Rohan Bhansali, Co-founding Director, Gozoop talk about the company's transformation from a digital agency to an integrated agency

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20 Years Later... Still Lovin’ It

Shubhi Tandon

It has been 20 years since we first came across McDonald’s Happy Meals toys and ads on our TVs. The American fast food restaurant chain entered the Indian market in 1996, looking to become a welcoming and affordable family restaurant, with its ‘McDonald’s mai hai kuch khaas’ tagline

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Facebook Reiterates Video Push As Revenues For Q3 Cross $7 Billion

Shubhi Tandon

Facebook had a strong third quarter as its total revenue grew 56 per cent and exceeded $7 billion for the first time. The social media giant delivered $2.4 billion in GAAP net income, up 166 per cent

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Twitter Restructures Regional Leadership Team As Parminder Singh And Rishi Jaitly Quit

Shubhi Tandon

Under the new structure, the INSEA/MENA region will now be split with MENA aligned to EMEA and INSEA aligned to APAC region for Twitter

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Unruly Opens India Office

Shubhi Tandon

Video advertising tech company Unruly continues its global growth by expanding in India with two offices New Delhi and Mumbai respectively

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Love In The Time Of TV

Shubhi Tandon

In the new series, the brand has woven Tata Sky services into multiple stories, all playing up the moments of love

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M&A: Celebrating Not Just Mothers

Shubhi Tandon

This Mother’s Day, the brand wants people to take note of the mother figures — aunts, grandmothers, neighbours or even friends’ mothers— in their life who have always been there

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Celebrating The Indian Spirit

Shubhi Tandon

The new series celebrates the various quirks of us Indians — many of which will seem familiar and recognisable to most of us — and ties them back to the brand’s value proposition such as originality of products, return policy and faster delivery

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