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Shubhi Tandon

The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.

Latest Articles By Shubhi Tandon

Teradata Day 3: The Future Of Marketing Is Data-driven

Shubhi Tandon

Professor Andrew Stephen, Oxford University took to the Teradata Universe EMEA stage in London on the closing day to remind businesses of four key points their marketing strategies should consist of

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Teradata Day 2: Why Businesses Should Look At 'Digital Twin' As The Future Of IoT

Shubhi Tandon

A digital twin is a virtual software replication of a physical asset. It has all the components of the asset and can help understand the dynamics of how the asset operates

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Teradata Day One: Cloud & AI Are Key For Analytics

Shubhi Tandon

Artificial intelligence and autonomous decisioning were two other trends Ratzesberger highlighted that businesses should look out for

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In A World Of Powerless Queens

Shubhi Tandon

Project Nanhi Kali’s latest marketing campaign is challenging people to play chess online with a powerless queen. It aims to create awareness about women’s power in the real world

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Creating New, Exciting Connections

Shubhi Tandon

The dating site’s latest ad features Kavya Trehan as the Tinder girl who meets new people through the app without any fear of rejection or judgement holding her back

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Google Removed 100 Bad Ads Per Second In 2017

Shubhi Tandon

Google also highlighted that of the 11,000 websites they reviewed for potentially violating the misrepresentative content policy, they blocked over 650 of those sites and terminated 90 publishers from their network

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Celebrating Love That Lives On

Shubhi Tandon

Tanishq’s latest ad film #LoveRemains — a 7-minute video where real people talk about their experiences— on this Valentine’s Day celebrates all that love brings even after it ends

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The Stuff Of Legend

Shubhi Tandon

For the launch of its new phone Pixel 2, Google brought together top influencers from the cricket fraternity such as Rahul Dravid ,Shreyas Iyer, Shardul Thakur and Mayank Dagar for its latest advertisement

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Music Knows No Colour Or Creed

Shubhi Tandon

Delhi-NCR based music school, Bridge Music Academy’s latest ad campaign aims to fight racism in the society through music and by sensitising children about it at a young age

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A Simpler Life Is Just A Click Away

Shubhi Tandon

QuikrEasy’s latest TV campaign — comprising three ads — effectively communicates how the app makes life more convenient with wider choice and access to professional services

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