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Shubhi Tandon

The author is special correspondent at Digital Market Asia, is fascinated by the evolving digital media industry, and has focussed on tracking developments in the field in Asia Pacific.

Latest Articles By Shubhi Tandon

AD Infinitum: Add Thrill To Life

Shubhi Tandon

Apollo Tyres’ TVC for its two-wheeler radial tyres Apollo Alpha is tar­geted at biking enthusi­asts who love the thrill of riding care-free in their high-performance bikes

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Analysis: The Growing Trust Deficit

Shubhi Tandon

Advertisers and agencies have a complicated relationship, and trust makes a key part of it. However, in recent years, there has been a decline in the trust that an advertiser has in its agency partners. Only 10 per cent of advertisers globally trust their agency partners, according to a recent survey by ID Comms

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Breaking The Taboo

Shubhi Tandon

Niine Sanitary Napkins’ latest ad film encourages men and women in the family to talk freely about periods and break the stigma that surrounds it

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Fighting Inane Business Idioms

Shubhi Tandon

In conversation with Shubhi Tandon, Steve Blakeman, MD - Global Accounts, OMD Europe and Mike Adams, Investor-Advisor-Speaker, explain what inspired them to write the book

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Healthy Kitchen, Healthy Life

Shubhi Tandon

Lizol’s latest campaign Lizol Kitchen, Healthy Kitchen has celebrity chef Vikas Khanna urging homemakers to make their kitchens a healthier space

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Making Life Easier With Better Choices

Shubhi Tandon

With its latest campaign, American Express wants to reassure its customers that it has their back, both in life and in work

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Every House Deserves A Clean Toilet

Shubhi Tandon

Harpic’s latest campaign Har Ghar Swachh has actor Akshay Kumar convincing people on and off screen about the importance of clean toilets

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Why Data Analytics Is Key To Businesses

Shubhi Tandon

With the increasing number of connected devices, there is a rise in collected data. Analysing it right is critical for the success of businesses

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Urging Women To Reclaim The Streets

Shubhi Tandon

Volvo Car India’s latest campaign #MakeYourCitySafe is urging women to take to the streets and make their city safer for themselves

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We Are Focused On Deeper Penetration

Shubhi Tandon

Vipul Chawla, managing director of Pizza Hut Restaurants Asia Pacific, talks to Shubhi Tandon about what the brand’s focus on digital is and why Asia presents an exciting opportunity for the transformation of customer interaction

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