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Shubhi Tandon
Latest Articles By Shubhi Tandon
Getting Rid Of The E-waste
The E-waste Hum Le Jayenge campaign using the digital, social media and radio seeks to engage with people on how to dispose e-waste responsibly
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Celebrating Love That Is Rare
Platinum Days of Love’s campaign #LoveSoRare for its new season’s collection celebrates rare love with 30 digital films inspired by 30 designs
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#ItsTheNew: Break The Boring Habits
The digital film shows one of the most customary greetings like Aur Bata, What’s New, being answered with Taco Bell’s latest Chicken Wrap
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Behavioural Science And Advertising
Brands typically show off and bombard the listeners with a list of the reasons why they’re wonderful
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Give Life To Others
Fortis’s latest ‘More to Give’ campaign seeks to communicate the emotional payoff for the donor by showing how he can live on in others
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FB’s Guide On How To Create Videos With Stills For Ads
Create to convert is an easy framework to add lightweight motion to still images to make effective DR ads
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Ad Infinitum: Cashless Joys
The TVCs featuring Dhoni and Pankaj Kapur seek to promote the everyday use of Mastercard by busting myths around digital payments
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India Is Very Important For Red Hat: Tim Yeaton, Global EVP & CMO
Red Hat’s Tim Yeaton, Global EVP and CMO shares with BW Businessworld’s Shubhi Tandon on how they market themselves and their India plans
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Ikea Enters The Playing Field
The campaign is a series of short films in which some iconic Ikea products speak and express their personality
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Using Star Power To Sell Used Cars
The campaign uses real-life relatable characters to highlight the problems people face while selling their cars and shows how Cars24 makes the exercise so convenient
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