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Rupkatha Ganguly
Latest Articles By Rupkatha Ganguly
Riding The Pride Of The Nation
Bajaj Auto’S latest campaign for Bajaj V further reinstates its positioning as India’s bike, after the first campaign showcased the exclusivity of V that comes from legendary INS Vikrant, to attract audience attention towards the bike
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PR On The Rise In The Era Of Information
Kathy Bloomgarden, Global CEO of Ruder Finn, speaks to BW Businessworld about how the regime of change holds enormous scope of growth for the PR Industry and how important the Indian market is for the company
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The Height Of Entertainment
The high-decibel TV campaign will be supported by an integrated marketing campaign including hoardings, bus backs, wall paintings, bill backs and cinema halls apart from television ads
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Content & Innovation Are Lifelines For Indian Magazine Business
Digital is indeed taking front-stage with more than 50 percent of the growth today coming from mobile for most major publishers
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Sapient's Prashant Mehta On How Data Can Help In Cutting Costs
The goal of marketing automation is to predict the consumer's next mood and moves, not only a specific moment's reaction. To achieve that there is a need to have very comprehensive, detailed understanding of the patterns that data presents
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Connecting With Real Stories
Uber's campaign is designed to create a brand image that is beyond the traditional approach of highlighting promotional offers and prices
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Fox Studios Uses FB Chatbot To Engage Dhoni Fans
The Facebook Chatbot, was hosted on the Messenger of Fox Star Hindi, accessible both on desktop and mobile
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HR Is Instrumental To Change Mindset Of People
HR is instrumental to pick the best people who would thrive in a competitive environment and deliver for the organisation, experts said at BW HR Excellence Awards 2016
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'HR Is An Active Business Partner'
HR professionals can have a significant role in building the organisation's culture; the theme of the company has to be inculcated fast
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How HR Department Can Take A Bigger Role In Driving Growth
Creating a great workplace for employees is the need of the hour and can help corporate entities to grow at a faster pace
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