Prateek Shukla

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The author is Copy editor at BW Businessworld

Latest Articles By Prateek Shukla

Why India Needs To Beef Up Healthcare Investment

Prateek Shukla

Economy India

Indeed we are a country of paradoxes while rural India grapples with malnutrition, the urban middle class are poised to see an epidemic of obesity

‘Organizations Need To Generate, Embrace And Execute On New Ideas’

Prateek Shukla

Economy India

New innovation in the office spaces is making its mark all across Asian markets. The office of the future is far from the lusterless, drab workplaces that we see today

We Bring World-Class Technology At Affordable Costs

Prateek Shukla

Economy India

We spend around $4.5 billion on R&D. There are companies that are not even the size of our R&D budget and the reason we do that is because these emerging technologies will provide a completely new experience to our customers

People Need To Be Trusted To Get The Best Out Of Them

Prateek Shukla

Economy India

We believe that, in order to create a sustainable business which thrives in future, we will have to transform into what we like to call a “Digital Consumer Company”.

How Businesses Are Tackling The Hassle Around GST Filing?

Prateek Shukla

Economy India

It cannot be denied that there have been many apprehensions about the process being cumbersome among the businesses

Has Demonetisation And GST Narcotised Indian Apparel Industry?

Prateek Shukla

Economy India

According to a report by Investment Information and Credit Rating Agency of India (ICRA), disruptions caused by demonetisation and transition to GST regime has narcotised the Indian apparel and fabric industry

Why MSMEs In India Need To Focus On Capacity Utilization?

Prateek Shukla

Economy India

As per an ASSOCHAM report, 79 small business units are turning financially unviable in India every day

Are We Using Our Forex The Right Way?

Prateek Shukla

Economy India

Many economists argue that we haven’t yet adopted the right way to leverage our forex in a way which can benefit our economy substantially

‘We Ensure That Our Customer’s Revenue Is Always Protected’

Prateek Shukla

Economy India

We are able to counter these attacks that are being planned. We make sure that by the time, a person prepares to attack, he doesn’t have access to execute his attack

Which Is A Better Way: - ‘Bootstrap or Funded’?

Prateek Shukla

Economy India

With bootstrapping, the road is often challenging but it also enables a startup to monetize from day one and push it to simultaneously juggle with various functions