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Ojasvi Nath

Ojasvi has worked with BW Businessworld

Latest Articles By Ojasvi Nath

The Rise Of Interactive Media, Games

Ojasvi Nath

To understand the disruption that follows in the wake of fast-moving user-generated content, experts from the gaming industry explain how this form of media has become a mass product, requiring the right content strategy to succeed

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Cracking The Code Of Making A Mass Media Product

Ojasvi Nath

The female-friendly game developer company, Gamestacy, which is steadily smashing preconceived notions of gender and aiming to help and influence gamers solely on their skills and abilities, believes in the strategy of creating content in any form, be it written, audio or video. The company’s founder, Danish Sinha, thinks that it is crucial to the popularity of a video game. Sinha, in an interview with BW Businessworld’s Ojasvi Nath, shares how Gamtestacy is wearing a dual hat of being a content as well as a media company. Excerpts:

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Social Experiences Are The Early Building Blocks For Metaverse: Sameer Pitalwalla, Epic Games

Ojasvi Nath

We are excited by the limitless possibilities that immersive and interactive technology brings to all aspects of commerce and culture”

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Thriving To Build Gaming Community In India – Vishal Dhupar, NVIDIA

Ojasvi Nath

We are always thriving towards building the gaming community in India, where the gamers are able to access influencers, experts and peers, while sharing their gaming experience for leisure and for esports

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OpenPlay's Sreeram Vanga On Recent Deal With Nazara

Ojasvi Nath

In a recent conversation with BW Businessworld, OpenPlay’s founder Sreeram Vanga shares about the acquisition, the company’s next move, and more

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Netflix’s Route To Gaming Subscription – A Hit Or Miss?

Ojasvi Nath

In the middle of acknowledging gaming as a mainstream platform, here come the subscription gaming services where the OTT giant Netflix can be called as one of the early entrants. While there are still no signs of the success of the subscription model, the Indian gaming industry experts believe that the services are set to become the next big thing, in fact the disruptor

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ATechnos’ Apurv Modi On Growing Popularity Of Cloud Gaming

Ojasvi Nath

The innovative features of cloud gaming and services based on that are helping the sector grow rapidly and it won’t be wrong to say that the cloud gaming services have become showstopper as well as the future of the gaming industry

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Harsh Mariwala: The Making Of A Home-grown FMCG Multinational

Ojasvi Nath

In an interaction with BW Businessworld, Harsh Mariwala, Chairman, Marico Industries shares the story behind his recently authored book Harsh Realities: The Making of Marico which chronicles the making of a homegrown FMCG multinational

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The Collaborative Decade Of Gaming

Ojasvi Nath

The gaming industry’s new mantra is moving above and beyond the individual companies, coming together and forming a gaming ecosystem

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Are Brands Targeting In-game Advertising More Than Ever?

Ojasvi Nath

The ever-increasing expense on in-game advertising – both the endemic and the non-endemic brands can be assumed as a conscious move amid market volatility brought in due to the pandemic. Marketers here discuss the shift in brand expectations from the pre-to-post Covid era, why in-game advertising is constituting a larger share in the pie, and affixing gaming with the brand story

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