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Noor Fathima Warsia

A veteran journalist in business and corporate journalism, Noor Fathima Warsia is the Group Editorial Director at India’s oldest business publication, BW Businessworld. In her role, Noor is part of the independent team that leads the publication’s editorial initiatives across it flagship product and communities focused on education, startups, healthcare and wellbeing, media & marketing, gaming, HR and legal among others.

Latest Articles By Noor Fathima Warsia

The Four Pillars Of Marketing

Noor Fathima Warsia

Adapting fundamentals in a rapidly changing world is the most crucial ability of a marketer today. Chandrasekar listed out the pillars that comprise these fundamentals.

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What Will Drive Marketing In The Coming Year

Noor Fathima Warsia

For Omnicom Media Group India, the newer forms of digital — mobile, e-commerce, wearable tech — all have important roles to play in marketing in the year ahead.

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New Guns, Old Bullets: The Dichotomy

Noor Fathima Warsia

In conversation with BW Businessworld Ben Jones speaks about what ‘always-on’ means and the evolution he expects in marketing

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Standpoint: Arré Is Set For Game Day

Noor Fathima Warsia

The proverbial moment of truth is less than two months away for Arré, the new age media venture that marks the return of Ronnie Screwvala, and his partners B. Saikumar and Ajay Chacko, to the media and entertainment business.

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Status Quo For Unilever In India; Mindshare, PHD Continue On Roster

Noor Fathima Warsia

The development in India comes in the aftermath of a global review. As per a company statement, Unilever has retained its agencies in most of the key markets

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‘India Is Going To Stay At The Top Of Our List’

Noor Fathima Warsia

Tim Andree, executive vice-president and board member of Dentsu Inc. and executive chairman of Dentsu Aegis, says Dentsu Aegis Network is in the business of ideas and creativity only.

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‘I Am Very Bullish On India’

Noor Fathima Warsia

In a conversation with BW Businessworld’s Noor Fathima Warsia, Yannick Bolloré, chairman and CEO of Havas, says the mandate to run a holding company also meant an opportunity to do things differently.

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Madmen Invade India

Noor Fathima Warsia

Say hello to Madison Avenue as advertising and marketing’s giants march in to meet a high-growth economy head-on

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‘We See Growth Options In Digital And Social Media’

Noor Fathima Warsia

Wren divulges that India performed “very well” in the low double-digits, keeping the holding company “very optimistic” in a year, that Omnicom otherwise views as a year of cautious optimism.

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‘Clients Are Looking For Integration’

Noor Fathima Warsia

Sorrell says the advertising buisness is evolving and that around 75 per cent of WPP revenues are coming from streams that “Don Draper would not recognise”, implying the shift from traditional advertising to new forms.

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