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Aparajitha Nair

The author is a Correspondent with BW Businessworld

Latest Articles By Aparajitha Nair

Developing An Effective Digital Media Presence For Today's Consumers

Aparajitha Nair

Engaging clients is the lifeblood of any successful business. Businesses must communicate with customers to remain relevant during this period of uncertainty.

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National Logistics Policy: Framework To Make India Globally Competitive

Aparajitha Nair

NLP is set to cater to all the key stakeholders of the Indian Logistics Segment while emphasising streamlining processes for seamless coordination.

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Need To Embrace Social Commerce By D2C Brands

Aparajitha Nair

Nowadays, customers have access to a wealth of information before making a purchasing decision. Additionally, the growth of social commerce has enormous potential to affect people's decisions.

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Disrupting Medicine Delivery

Aparajitha Nair

MEDdelivery has created a shared platform for players in the medicine delivery business that offers retailers a seamless experience. It plans to offer its procurement technology to 50,000 more shops in the coming 18 months

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Silver Jewellery - A Product Appealing To Impulse Buying: Saurabh Gadgil

Aparajitha Nair

Dr. Gadgil emphasises on how silver jewellery has emerged as a product that appeals to impulse buying.

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Technology As The Answer For Brand Growth And Evolution

Aparajitha Nair

Before 2010, there was nobody who had been to a good engineering college or done an MBA that would say that they wanted to join the logistics industry in India.

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Shipping Logistics Bringing In Technological Revolutions In India

Aparajitha Nair

In recent times, India has been trying to evolve out of the conventional methodologies it was so used to, for ages.

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Godrej Material Handling aims 30% revenue in Telangana

Aparajitha Nair

The flagship company of the Godrej Group, Godrej & Boyce, announced that its business Godrej Material Handling has projected 15 per cent business growth in Telangana.

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Tata Steel To Undertake Planned Implosion Of Obsolete Unit In Jamshedpur

Aparajitha Nair

A planned implosion of an obsolete unit (Model Repair Shop of 12- metre height) is set to be undertaken by Tat Steel.

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Metaverse – Next Version Of Internet

Aparajitha Nair

Metaverse has emerged as the next version of the Internet. It is a virtual world where people would talk, interact, and do everything in their digital avatars

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