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BW Businessworld

Woman Want More

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Women love to shop. While many consider this trait as one of the flaws of the fair sex, this book shows how women have the potential to change the face of global economies. After extensive research — a study of over 12,000 women in 40 countries — the authors claim that for women, stress caused by multitasking professional life and family duties, find release through buying. So, there exists and thrives a parallel ‘female economy', which is highly influential and needs to be tapped by businesses.

(This story was published in Businessworld Issue Dated 05-10-2009)