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Why Limit An Enterprise Messaging App To Tech Team?

The advent of free chatting and collaborative softwares has brought about a convincing alternative to traditional email, mainly through its easy-to-use interface and multiple features

Photo Credit : Shutterstock


Deploying real time messaging for Businesses across different teams
While companies have started realising the futility of emails, it's about time instant messaging apps take the lead in the communication sector. As messaging becomes imperative in the business world, team messaging apps provide a unique solution of communicating in real time and collaborating on a single platform. Team communication platforms witness tech startups and developers as early adopters. But that's not the end of their target market; it's actually where it begins. Hence, we need to understand that enterprise messaging is apt for all kind of teams in an organization, right from startups to large teams in big conglomerates.

Instant messaging apps are revolutionising this space and rising to be the next big thing, replacing traditional communication in businesses. Several international studies have indicated that 80 per cent - 90 per cent of an enterprise will soon shift to messaging apps for communication through various devices. With this data in place, companies have also started realizing the importance of apps for every department or team. Therefore, many organisations are slowly but surely investing in team messaging tools to improve internal communications and enhance team productivity in the company.

Many communication apps like Flock, HipChat, Team Chat, also known as 'chat for businesses', are no longer fresh entrants. They have now moved to becoming an essential tool for real-time communication. These tools also realise that their growth and adoption is not limited to tech developers of tech startups only, but lies potentially in internal teams such as HR, Sales and Marketing, Operations, Finance, Development and Design. Therefore, with an easy, efficient way to communicate, colleagues can stay connected, share files, and work across multiple devices, from anywhere, anytime.

Utilizing chat for businesses across multiple teams in your organization
The advent of free chatting and collaborative softwares has brought about a convincing alternative to traditional email, mainly through its easy-to-use interface and multiple features. Organizational teams from Operations, R&D to Customer Support are exploring the options that these apps provide. With changing work cultures in business enterprises, simple tasks such as direct and group messaging, file sharing and having the entire company's directory at your fingertips to advanced features like video conferencing, screen sharing, conducting polls and manage tasks with to-do's and reminders, everything is available on the go. And yet, it's just the tip of the iceberg as the usability of enterprise messaging apps is only limited by your imagination!

So, here's a lowdown on how different teams across organizations can maximize the potential of free chatting software.

Your HR team can achieve 90 per cent faster, immediate and 'on the go' resolutions to issues, and holistically make faster decisions. As far as hiring is concerned instant messaging for business enterprises offers a single platform for immediate resolution of difference of opinions. It also facilitates direct conversations in a group and ensures that important information is not lost in transit. You also get to connect with teams across geographies, retrieve important information instantly and promote active engagement at anytime and in any place.

Your IT team can use enterprise messaging to maximize their performance by getting instant notifications of system breakdowns, assigning issues with to-do's and even integrating external tracking tools for faster resolution. Team members can use enterprise messaging apps to manage the procurement cycle with ease. They can utilize it for swift ideation and planning, collating data from relevant teams, collaborating with multiple external vendors and instant approval and execution.

Your Sales and Marketing team's biggest advantage would be the elimination of long and tedious email threads. Using a free messaging service will also allow brainstorming with multiple teams, real-time sharing of feedback, and instant approval from clients. Most enterprise chat applications also allow you to review meetings in real-time, and conduct online meetings on the go, in addition to sharing of progress reports, and integration with CRM and marketing tools. Your sales and marketing teams can invite external clients, and connect with them whenever needed.

Your Operations team can utilize the free messaging service for business enterprise to collaborate with multiple vendors and suppliers on a single platform. They will benefit from the real-time management of billing and invoices, improved coordination across teams, efficient tracking and management of orders, and instant approval and execution.

Your Design and Development team can design and develop products and services much faster with a collaboration tool. Since such apps allow sharing of code-snippets, mocks and wireframes, as well as external app integrations, it enables instant approval on design and product features. The biggest plus point is that the team saves greatly on time as there is no need to switch between multiple apps. The app also lets you set reminders for deadlines, assign to-do's and even get notifications from external apps.

Making the switch to an enterprise messaging app

If your organization still uses emails and other methods for team communication, it may be a big change from what you are used to. However, once you are fully onboard, the easy-to-use interface, multiple features, and secure encryption of apps will give you the boost to increase team efficiency and productivity, in addition to making huge savings on time and money. And the benefits keep growing. The Institute of Internal Communication, UK, released statistics showing that 97per cent of businesses using collaboration software have reported being able to service more clients, more efficiently (ICE3), and firms using social collaboration software see productivity enhancements of an average of 12-5 per cent (Forbes). And when an enterprise messaging tool can be successfully utilized across different teams in an organization, it just gets better.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Bhavin Turakhia

Bhavin Turakhia is the Founder and CEO of Flock. Bhavin, with over 19 years of technology experience and over 12 years of market knowledge, brings in a very deep understanding of the entire industry, a strong technical background, a keen business sense, and most importantly, a clear vision of the future of the industry

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