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What Does The Future Of FitTech Sector Hold? Possibilities For Investment

As more and more individuals, notably millennials and Generation Z, spend extensively on their fitness, the fit-tech sector will offer individuals myriad investment and business opportunities

Photo Credit : shutterstock


The emergence of new-age technologies has made the fitness industry jump on the digital bandwagon and reach the pinnacle. From wearable technologies to smart gym equipment, new options for fitness enthusiasts have made fitness more engaging and accessible than ever. As a result, the global fitness tracker market is estimated to grow to USD 94.3 billion in 2027 at a CAGR of 19.4 per cent. 

With such exponential growth, the requirement for innovation and distinctiveness has become pivotal, and thus the fit-tech sector has propelled itself exponentially, so much so that it would be folly to miss out on the discussion on its future. Let’s get some deep insights into the future of this sector and its scope for investment or business growth. 

Future Of Fit-Tech Sector

Below are some of the technology trends that are disrupting the fitness industry and will continue to do so in the coming years:

Fitness In The Metaverse

The concept of ‘metaverse fitness’, where users utilize the digital space to improve their real-world fitness, has gradually seeped into our daily lives. For instance, Virtual Reality (VR) and Augmented Reality (AR) workouts (such as Beat Saber and Supernatural) are gaining traction since more individuals are willing to transport themselves into the middle of a virtual gym.

In the future, metaverse fitness will likely include 360-degree landscapes and live-action interactions with the digital avatars of fitness coaches. Progress may also be made on revolutionary gadgets like cutting-edge AR contact lenses, which will empower vision and give information in front of the user’s eyes. 

Personalised Fitness

Fitness apps and devices powered by Artificial Intelligence (AI) and Machine Learning (ML) can now prescribe specific workouts based on a person's physical condition and fitness objectives. These personalised services can help users optimise their workout plans and achieve their fitness goals. Also, apps which are synchronised with smart wearables can help trainers track the fitness development of the user, offering a great way to keep the coach and the trainee connected throughout the fitness regime. 

Hence, fitness apps and devices will continue to become more sophisticated in the future and provide us with AI-enhanced feedback.

Rise In Biohacking

“Biohacking” is a do-it-yourself biology practice in which people aim to improve their health, performance, and well-being with the help of purposeful intervention. For instance, people can map out and optimise how certain nutrients affect their thoughts, feelings, genes and behavior in nutrigenomics, helping them transform their health and well-being. This trend is expected to gain more traction in the future, with more biohackers emerging in the future. 

Holistic Health Trend

Today, the future of the fit-tech industry is not just limited to physical health but also to holistic wellness, including the importance of emotional and mental health. Nowadays, fitness wearables and other devices can monitor sleep patterns, stress levels and other mental health indicators, offering individualised solutions to assist people in managing them. Moreover, patients can connect with doctors to receive personalized solutions like stress management techniques, conversational therapies, and meditation techniques using AI algorithms. 

In the future, there will probably be an increase in fitness programs emphasising stress reduction and mindfulness. 

Time-Optimised Fitness Programs

As we live in a fast-paced world, shorter and more efficient workouts have become popular and will continue to be so in the coming future. High-intensity strength training, compound exercises, and cardio programs are some of the major examples of time-optimised fitness workouts known to give desirable results. 

Reasons Why Fit-Tech Sector Is Ideal For Investment

As more and more individuals, notably millennials and Generation Z, spend extensively on their fitness, the fit-tech sector will offer individuals myriad investment and business opportunities. Let’s check out why the sector is a good investment option!

Caters To All Kinds Of People

From intense workout sessions with a high-carb diet to low-intensity sessions with a balanced diet, fitness applications can help people to exercise according to their requirements and eat healthily within just a few clicks online. Since the sector has a large user base, it has a scope for novice investors and businesspersons. 

Socially Impactful Fitness Apps

Fitness app and device users are constantly reminded to have a nutritious diet, exercise and live a healthy lifestyle. Hence, such apps play a vital role in positively impacting people’s health, doing their bit to change society’s health-related habits.

Personalised Experience

Fitness technologies have become so advanced that they can give personalised results to users on key parameters such as distance covered, calories burned, calories intake, etc. These tools and devices can also develop individualised meal plans as per the individual’s fitness goals, just like a fitness trainer. Therefore, the demand for such platforms and devices will increase in the future as they provide a one-stop solution to all kinds of individuals.


Today, fit-tech indeed assists customers in reaching their fitness objectives and enables people to take charge of their health through predictive analytics. From the above-discussed future aspects, it’s safe to say that the sector will flourish in the future and rapidly change how one can achieve good health and wellness.

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

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fitness technology fitness FitTech investments

Jitendra Chouksey

The author is Co-founder and CEO of FITTR

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