• News
  • Columns
  • Interviews
  • BW Communities
  • BW TV
  • Subscribe to Print
BW Businessworld

Vivo India’s CMO Vivek Zhang Steps Down

In his role as CMO Vivo India, Zhang played a critical role in the aggressive growth that Vivo India has witnessed in the last two years

Photo Credit :


Vivek Zhang, Chief Marketing Officer, Vivo India and the man behind Vivo’s aggressive growth in India has stepped down from his role.

Over the last two years the Chinese handset maker has opted for a more aggressive stance. Be it the title sponsorship deal worth Rs 2,199 crore for IPL or Rs 300 crore sponsorship deal with Pro Kabaddi League, Vivo’s has pulled all stops to capture 18 per cent market share in just about two years. During his stint with Vivo India, Zhang played a critical role to realize the aggressive growth of the Chinese handset maker in the country.

Some reports suggest that Vivo India is planning a major reshuffle of its India management. Vivo’s India spokesperson has gone on record to say, “There are ongoing discussions about new management roles but nothing concrete has come up yet.”

The new Vivo India management is likely to include some fresh names. Zhang is likely to get a new role under the planned rejig which is likely to be announced soon.

Tags assigned to this article:
Vivo oppo gionee smartphones Vivek Zhang