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VW Enters Used Car Business

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Volkswagen India has just unveiled plans to enter the used car business. It is bringing in its global brand VW Das Weld Auto which will buy, exchange, fix and sell VW and other car brands locally. "Thirty per cent of walk in customers in our showrooms ask us whether we have an exchange programme. It is fitting that we launched this service for such customers," says Neeraj Garg, head of passenger cars in VW.

Volkswagen has sold 78,000 cars in 2011, 140 per cent more than 2010. "Since the brand is established it is fitting that wee extended our services further," says Garg. He adds that the business will begin early this year with a couple of dealerships before rolling it out across 101 dealers in a year's time. The company will be supported by VW Financial Services which will support the retail financing of these pre-owned cars. VW will use this to up sell brands like Polo and Vento in exchange for other car brands in the same category such as the Hyundai Verna and the Maruti Swift. Maruti's preowned cars sell more than 100,000 cars and Hyundai sells around 55,000 cars.

VW will take on the likes of Toyota and Mahindra who have established pre owned car brand show rooms.