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Tradition And Contemporaneity

SUTA focuses on creating a range of attire with a blend of tradition and contemporaneity and aspires to popularise India’s craft traditions

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Sujata Biswas

For Sujata Biswas, her childhood was full of entrepreneurial dreams and games. Her love for handloom and art steered her to take a steady step towards entrepreneurship after her engineering and corporate career journey. She describes that it wasn't unhappiness that drove her to quit but her persistent desire to find meaning, creating an impact and making a tangible difference.

She recalls travelling back to Kolkata, where she would meet weavers in the villages and how mesmerised she was by the simplicity and love they poured into every creation. The weavers used to inspire her, and she was clear that this industry had a calling for her. In 2015, Suta was born, and it now works with more than 16,000 weavers and artisans.

Suta is a fresh design house that centres on creating a range of attire with a blend of tradition and contemporaneity. Suta's crafted inspirations pay attention to details, and the designs add elegance, boldness and grace. Suta or thread, the basis of the brand's inspiration, is a reminder of the craft traditions of India.


It is a bootstrapped company with a Rs 50 crore business and sells mostly through its website and third-party platforms like Myntra, Nykaa Fashion and Ogaan. It also has a store in Mumbai. 

Biswas states that being from a non-textile background, she got cheated a few times in the initial days of the venture but soon came across people who were equally passionate about their work. “Constant learning, meeting like-minded people helped us a lot in terms of growth,” says Biswas.

On the expansion front, Suta plans to increase the number of physical stores, employ more weavers, and have new teams. It also aims to reach farther corners of India and learn about exquisite art forms and incorporate them in their products.

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magazine 12 March 2022 textiles