• News
  • Columns
  • Interviews
  • BW Communities
  • BW TV
  • Subscribe to Print
BW Businessworld

Threat Actors Targeting APAC Region Aggressively

Photo Credit :

Trend Micro Incorporated, has released its H1 2014 Targeted Attack Trends Report for the Asia Pacific (APAC) region. The report has found that threat actors targeting the region are continually refining their targeted attack tactics, which allows them to remain undetected. At the same time, old vulnerabilities resulting from unpatched software and applications are being exploited to the fullest. With Trend Micro’s 2015 security predictions further predicting targeted attack campaigns in APAC to increase in size and scale, 2015 may very well become the year where targeted attacks come of age.
According to the report, spear-phishing emails are still the most common infection vector for infiltrating networks, with almost 80 per cent of the targeted attack malware arriving via email. Typically sent to employees in target organizations, spear-phishing emails convince recipients to either click a malicious link or download and execute a malicious file. Some of the most common email attachments used to deliver payloads include Microsoft Office documents (57 per cent) and RAR files (19 per cent), as they commonly change hands in any organization. Another method used to infiltrate target networks is compromising the websites an organization’s employees commonly visit. When their target employees visit these compromised sites, their systems get infected.
Zero-day as well as tried-and-tested exploits both figured in the targeted attack landscape. This worked as some IT administrators in the region forwent applying security fixes to their networks due to a fear of disrupting critical business operations. For example, a zero-day vulnerability caused by Windows XP’s end of life in April 2014 was exploited in a targeted attack against embassies earlier this year. Threat actors favored Microsoft Office (53 per cent) and Adobe Reader (46 per cent) as the most common software vulnerability exploitation targets.
Outbrain Signs Exclusive Deal With Time Inc
Time Inc, one of the world’s largest media companies, and Outbrain, the world’s largest content discovery platform, announced an exclusive multi-year agreement that is expected to generate more than $100 million incremental revenue for Time Inc.
Under the agreement, Time Inc. will deploy the full suite of Outbrain’s content discovery solutions across its global digital portfolio, thus offering deeper engagement to readers, by seamlessly surfacing content that is interesting to them.
“Our strategic partnership enhances Time Inc.’s global digital offering by providing readers with access to dynamic, relevant content across its global network of sites. Outbrain has become the partner of choice for countless premium publishers worldwide, and we are delighted to announce our agreement with Time Inc., who represents the new look of the digital media industry,” said Eytan Galai, Managing Director, Outbrain APAC & EEMEA.
Ricoh Introduces Device Manager For India Market
Ricoh India Ltd. a market leader in Printing & Document solutions and IT services, today announced the launch of Device Manager NX. This is a new powerful tool from Ricoh, which puts control of an entire device fleet in the hands of the customer. Device Manager NX empowers an IT Administrator to easily and efficiently manage their entire fleet of networked devices from one central computer. From one intuitive dashboard on their computer screen they can Auto Discover their networked devices, Ricoh as well as any other printers, and perform batch configurations to specific device groups or even the entire fleet.
Regardless of whether the customer is a SMB with single location & 20 installations, or a billion dollar Multi-national Corporation with operating across 140 countries with 2000 offices with 15000 devices, there is a Device Manager NX solution to fit their requirements.
The software's optimized performance improves the process for device discovery and polling, further saving time and reducing the TCO for devices being managed by the software Device Managers gives them the comfort to manage the devices from a central computer with ease.
MobiKwik Appoints Virender Bisht As CTO
MobiKwik, India’s number one Mobile Wallet with 10 Million users, has appointed Virender Bisht as its Chief Technology Officer. Earlier as VP Technology at, Virender developed a track record of delivering strong results in the Payments and Mobile domains. He comes with over 14 years of diverse experience in creating world-class software products at MakeMyTrip, Educomp,, TribalFusion, Exponential, and TCS. At MobiKwik, Virender will oversee all aspects of product research and development, user experience design and tech infrastructure.
On this appointment, Virender commented, “I am excited to join MobiKwik at a stage when it is evolving into the next level of growth. My aim is to leverage my experience to develop high quality products for MobiKwik that provide delightful experiences to our customers - every single time. Together, with the rest of my team, we envision building technology solutions that reflect the MobiKwik commitment to quality, speed and reliability in the finest of details as we stand committed to our goal of a Mobile Wallet for every Indian.”   
Dell PowerEdge FX: Next-Generation Converged Architecture 
Dell, world’s fastest-growing large integrated IT Company today announced the next generation of PowerEdge FX architecture, combining  the efficient management of IT building blocks of server, storage and networking to optimize both modern and legacy workloads, bridging from a traditional datacenter to software defined datacenter. The next-generation Dell PowerEdge FX architecture is Dell’s revolutionary approach to combining the best elements of blades and racks into one common modular platform with storage and networking integrated to help customers better manage, scale and budget for infrastructure to meet business needs.
Today’s datacenters are evolving at a rapid pace as businesses are facing pressures to support existing application requirements while using IT in new and exciting ways – all within financial constraints. Customers typically choose between purchasing rack or blade servers, networking and storage individually as the base of their data center operations.  Built on new PowerEdge technology, FX re-interprets the rack server for changing application demands, allowing customers to incrementally add or swap small IT building blocks, including servers, DAS storage and IO modules with different processors, memory sizes and storage characteristics, into a 2U converged-infrastructure chassis. The result is extremely flexible, dynamic IT that redefines data center agility.
ABOVE Develops Deepak Chopra ‘Non-Local’ Meditation App  
The ABOVE Solutions Inc. has partnered with DTS, a leader in audio technology to bring immersive 3D audio experience via a mobile app.
ABOVE has executed a ‘Deepak Chopra: Non-Local’ mobile app, built on DTS-HeadphoneX technology. This app is based on industry leading 3D immersive sound technology that is powered by DTS-HeadPhoneX and the mobile is built in house by ABOVE. The HeadphoneX technology from DTS, enhances the user’s listening experience with normal head phones into a 3D immersive panoramic listening experience.
An evolution of sounds, the Non Local brings together the first album “Healing the Heart Meditations”- a celebration of poetry of Rumi with a new and fresh musical approach, commemorating the international year of  Mawlana Jalal ad- Din Balkhi Rumi narrated for the very first time by Deepak Chopra, and recorded at the DTS studios.