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The Wellness Spring

Ekincare claims to be the only Indian player with AI-based assessments and advanced analytics, with a strong foundation for future product lines

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An integrated, comprehensive and exclusive B2B2E (business to business to enterprise) health benefits and wellness platform, ekincare works to solve health benefits problems making it a complete ecosystem with a unique model integrating healthcare, tech and insurance. 


Healthtech had a tipping point during the pandemic. Today, the sector has a massive opportunity towards making healthcare more inclusive and accessible. Corporates have made health and wellness initiatives their board-level priorities. The ultimate beneficiary is the end consumer and in the case of B2B (business to business), it is the employees and their dependents. 


A Diverse Biz Model

Founded by Kiran Kalakuntla, Srikanth Samudrala and Noel Coutinho, ekincare’s network has over 10,000 healthcare partners, 4,000 hospitals, 6,000 gyms, 1,000 doctors and 420 corporates. It has made use of artificial intelligence-based assessments and advanced analytics to create it product lines. 


The startup has raised a Series-B round of $15 million and is tracking towards a $15 million annual run rate this year. Its business model engages both the B2B and the B2B2E spaces where employer-paid and employee availed services contribute to its revenue streams. In the B2B2E segment, ekincare has complete coverage across OPD care, health financing and employee wellness.  


“There are no clichés in the life of an entrepreneur. The learning curve is steep. For me, it has been an experience of a lifetime in building, pivoting, scaling and now in the hyper-scale phase of Ekincare,” says Kalakuntla, the Co-founder and CEO of the company. 


The Big Plan

Ekincare’s focus is on delivering healthcare services and benefits, health analytics and engagement, resulting in higher utilisation. The flywheel effect comes in wherein delivering health benefits and outpatient department care results in higher engagement and utilisation, more data and analytics, higher customisation based on need, cost-effective pricing and more insured members, all of which help deliver tangible, high-quality healthcare experiences to the end-user. 


Currently, it is present in over 200 cities across the country. It plans to expand its footprint into Southeast Asian countries where problem statements are identical to India with rising healthcare costs, health insurance premiums and a fragmented healthcare ecosystem. 


It aims to be an integral part of the 120 million India’s corporate employees and their families’ healthcare journey from insurance, health, lifestyle, well-being and healthcare financing needs. 


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Magazine 4 June 2022