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The Towering World Of Jimmy Choo

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The Towering World of Jimmy Choo: A Story of Power, Profits And The Pursuit Of The Perfect Shoe

By Lauren Goldstein Crowe & Sagra Maceira De Rosen; Bloomsbury

It is conventional to expect conspiracies and intense drama from anything connected with the high fashion industry and this book does not disappoint. The authors recount Jimmy Choo's unusual journey — from making shoes in Malaysia to setting up the famous luxury shoe line that shattered sales records as well as the monopoly that existed in Britain's high society shoe industry — within a span of 12 years. Moreover, the book provides an interesting account of the facets of luxury trade in the 1990s.

(This story was published in Businessworld Issue Dated 13-07-2009)