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BW Businessworld

The Industry That Never Stops!

Eateries are ready to welcome their customers once again after governments pull out the stay-at-home orders!

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As we count on the challenges that year 2020 brought to us, more than ever, we learned that nothing is permanent. Consumer behaviours and choices can switch and swap in no time!

No industry is untouched by the effects of the global pandemic and so the term ‘normal’ has been redefined and evolved. However,  one thing is certain, post covid also the world will witness a change in every sector and their functioning.

As governments worldwide reopen their economies, the eateries are again expecting a higher footfall after the stay-at-home orders and all other precautionary implications. Though they have managed to keep their work going and have confronted their customers to newer and more simpler online ways, whatever the scenario be, this sector can never come to a halt! Because everybody still yearns for their favourite foods, the quick service restaurants and their employees have been ever ready to feed and fuel us all in these bizarre times as well!

Now that every action taken is thoughtful, restaurants too have adopted a lot of twists and turns to keep the driving force of convenience and efficiency intact along with the necessary precautions. So keeping the customers safe and healthy by allowing them to abide by the guidelines and limiting any closely distanced interactions. And technology played and continues to play a considerable supporting role in the times where we have never been more dedicated and impelled to adopt substitutes that not only allows safety but also sustains the economic viability.

In fact, the future beholds a lot more in the new era completely dominated by digitalization. What we can expect in the times to come is kiosk ordering and an altogether different way of services to the customers becoming a fundamental part of the dine outs. And of course the incorporation of artificial intelligence!

Restaurant industry is the one that can never stop. Even the deadly virus tried to hamper its pace but the unstoppable industry found its way in very little time. And now, that the restrictions are being taken off we can expect a boom again! The industry elevated outdoor dining, curbside pickup and much more use of food delivery apps and what not. It won’t be wrong if we say, even though the segment saw its sales bouncing back, the traffic to fast-food restaurants remains hardly scratched. Because the super fast modern era where life is highly vivacious, and the USA is the foodies’ hub, the restaurants and the industry managed its stake and is still flourishing!But now the question is a bit funny as well, yes! Because it’s not how the industry will manage to retain it’s revenue, non. The question is even after the pandemic and a viable vaccine is found, will this bring a noticeable disappearance of indoor dining? As people are enjoying the tech-driven superb services! As a matter of fact, delivery penetration was already gaining much acceptance before the pandemic and now the future projections have done the job of years in just these few months!

So the bottom line is, how so ever the situation might be, the restaurant industry is not going anywhere, only evolving with time and that’s what the rule of life, ‘change’ expects from us!

Disclaimer: The views expressed in the article above are those of the authors' and do not necessarily represent or reflect the views of this publishing house. Unless otherwise noted, the author is writing in his/her personal capacity. They are not intended and should not be thought to represent official ideas, attitudes, or policies of any agency or institution.

Tags assigned to this article:
food industry Consumer behaviours consumer

Amit Malhotra

The author is an International Business Head

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