The Growth Tab

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08 November, 2014

Currently in the nascent stages of adoption, tablet PC market in India is expected to show robust growth in the next five years with revenues from tablet PC sales reaching $6.5 billion by 2016.

A research report by Knowledgefaber, a fact-based consulting and research firm, has revealed that the Tablet PC market has emerged as one of the most dynamic segment in consumer electronics in recent times.

Consumer demand patterns for computing devices have been constantly evolving with ability to multi-task, portability, network connectivity, long battery life along with decent software and hardware being the most sought after requirements in computing devices.

It indicates that tablet PC sales worldwide will reach 388 million units in 2016, surpassing the combined sales of desktops, laptops and ultrabooks in terms of volume.

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Indian market represents a distinct picture as compared to world-wide scenario. Apple’s iPad has gained limited success in price-sensitive Indian market while adoption patterns in terms of OS (operating system) and screen-size for tablet PCs have also been different from world-wide trends.

Further, while thr 9-inch category continues to be the stronghold of established vendors, the 7-inch category is witnessing plenty of new entrants in the Indian tablet PC market. Domestic players are cluttering the 7 inch tablet PC category with sub Rs 10,000 tablets in an attempt to offer feature

rich low – cost tablets to price sensitive Indian consumers and to avoid direct competition with established vendors.

Tablet PC market in the 9 inch category continues to be dominated by Apple iPad and Samsung Galaxy Tab with very few domestic players offerings products in this category
5-inch tablet PC remains a niche category with handful of vendors offering high-end products like hybrid tablets/Phablets, offering dual benefit of smartphone and tablets. Average selling price in this category remains higher than 7 inches.

Tablet PC market in India is currently cluttered with numerous product offerings from both domestic and international vendors. The report covers the current competitive landscape prevalent in the market with profiling of key vendors such as Apple, Samsung, Blackberry, Micromax, Karbonn, HCL besides host of others, highlighting their current and future sales projections, product split by price-points, their key vendors/suppliers and future potential for each tablet PC vendor.