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BW Businessworld

The Future Of Fixing Solutions

Being a petrolhead myself, it always pained me to see cars on Indian roads not maintained well, says Vivek Sharma

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Vivek Sharma, Co-Founder & CEO, Fixcraft in an interview with BW Businessworld talks on the ideas his company works and many more:

How did the idea of Fixcraft come into being? 

I have always been fascinated by mobility and engineering. During my career as a marine engineer, this passion flourished. Even in corporate life, I was always in touch with this passion, be it a role in the automotive category at Snapdeal or leading business development at Droom. All aspects of these sectors are equally fascinating. While being a petrolhead myself, it pained me to see cars on the Indian roads, not maintained well, both mechanically and aesthetically. 

I would wonder why. And when I owned my first car, I got to know the answer first-hand. On one hand, I had the option of going to an authorised workshop, which was expensive and on other hand, there were local mechanics who I could not hand over my beloved car to. This is what led to the founding of Fixcraft which aims to provide a convenient and trustworthy option to take good care of your car without burning a hole in the pocket.

Do you see this market growing further in the times ahead?

India is the world’s third-largest auto market with a per capita car penetration at a still very low level. I firmly believe that the auto sector is poised for super-massive growth in the times to come. The auto repair industry is fueled by both new as well as used cars. Coupled with the auto sector growth, the times ahead look very promising for the service sector at the macro level.

What are the other sectoral trends that keep you bullish on auto? 

A very positive trend is the adoption of electric vehicles (EV) by all stakeholders in the ecosystem including the end-user, the government, the business-to-business players for the fleet and the manufacturing companies. This will enable a more sustainable ecosystem. 

Another trend is the rise of leasing and shared mobility. Leasing, which has been a very prominent model in the West, had not picked up in developing countries like India. However, now that seems to be changing. The young generation wants to own a vehicle without worrying about its depreciating value. Hence, innovative solutions around car ownership are coming into being.


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vivek sharma Fixcraft automobiles Magazine 21 May 2022