The Collaborative Approach To Innovate At CES

Auto manufacturers ruled the CES once again, showing the latest in connected cars, autonomous cars, connecting cars to home and lives to making personal assistants out of cars. As Nissan engaged Microsoft Cortana or Volkswagen tied up with Amazon Alexa or Google announced its assistant for cars, the big highlight was the collaborative approach between automakers, hardware and software developers to drive the rapid pace of self-driving innovations.

Most of the experts at the forum agreed that in order to reach the expected goal of having self-driving cars on the road by 2020, the industry needs to fully solve the convergence of IOT and artificial intelligence.

The log also applied for the marketing industry professionals present at the forum.

At a Facebook session, Andrew ‘Boz’ Bosworth, VP of ads & business platforms, Facebook sat down for a fireside chat with Sony’s Josh Greenstein, president of worldwide marketing & distribution. Bosworth and Greenstein discussed how mobile and social media platforms are shaping Sony’s marketing campaigns to reach targeted audiences. Bosworth noted Facebook provides a myriad of platforms for marketing customization and distribution to targeted audiences.

Twitter CMO Leslie Berland opened the company’s Storytellers session Friday afternoon with a look back on 2016 using Tweets. Twitter has positioned itself as more than a social media platform. By changing the rules of storytelling, Twitter is able to capture news and real-time moments through its users.